Salesforce Marketing Cloud Specialist
Posted 1 day ago by TECHOHANA
Negotiable
Undetermined
Remote
England, United Kingdom
Summary: The Salesforce Marketing Cloud Specialist role involves driving targeted, multi-channel customer journeys and optimizing campaign performance for a key customer. The specialist will focus on building, testing, and refining Marketing Cloud journeys with an emphasis on personalization and mobile messaging. Key responsibilities include designing A/B tests, implementing WhatsApp opt-in journeys, and creating dynamic renewal offers. The position is fully remote and expected to last between 3 to 6 months.
Key Responsibilities:
- Design and execute A/B tests across email journeys.
- Analyse performance and provide data-driven recommendations for optimization.
- Implement WhatsApp opt-in journeys and ensure compliance with data capture and consent handling.
- Collaborate with stakeholders to define messaging strategy and use cases.
- Create custom price renewal offers and build dynamic, personalized renewal journeys.
- Monitor performance and iterate to improve conversion rates.
- Design and implement onboarding/induction email journeys for new customers.
Key Skills:
- Experience with Salesforce Marketing Cloud.
- Strong understanding of A/B testing methodologies.
- Ability to analyze data and provide actionable insights.
- Knowledge of compliance in data capture and consent handling.
- Experience in creating personalized customer journeys.
- Strong collaboration and communication skills.
Salary (Rate): undetermined
City: undetermined
Country: United Kingdom
Working Arrangements: remote
IR35 Status: undetermined
Seniority Level: undetermined
Industry: IT
Role: Salesforce Marketing Cloud Specialist
Length: 3-6 Months
Location: Fully Remote
TechOhana are supporting a key customer who is looking for a Salesforce Marketing Cloud Specialist to help drive highly targeted, multi-channel customer journeys and optimise campaign performance. You’ll be the go-to person for building, testing and refining Marketing Cloud journeys with a strong focus on personalisation and mobile messaging.
What you’ll be doing
- Design and execute A/B tests
- Set up structured A/B tests across email journeys (subject lines, content, CTAs, send times, etc.)
- Analyse performance and share clear, data-driven recommendations for optimisation
- Implement WhatsApp opt-in journeys
- Build and refine WhatsApp opt-in flows within Salesforce Marketing Cloud
- Ensure all data capture and consent handling is compliant and correctly stored
- Collaborate with stakeholders to define messaging strategy and use cases
- Create custom price renewal offers
- Build dynamic, personalised renewal journeys based on customer data (tenure, usage, segment, etc.)
- Configure email content and logic to generate tailored renewal pricing offers
- Monitor performance and iterate to improve conversion rates
- Build new customer induction emails
- Design and implement an onboarding / induction email journey for new customers
- Ensure messaging, branding and timing support a smooth, engaging first experience
- Work with content and CRM teams to align messaging with wider lifecycle strategy