Salesforce Marketing Cloud Product Owner
Posted 4 days ago by 1753785415
Negotiable
Outside
Remote
USA
Summary: The Salesforce Marketing Cloud Product Owner is responsible for managing marketing automation initiatives, including overseeing the product backlog, translating business requirements into user stories, and ensuring data synchronization between platforms. This role requires extensive experience with Salesforce Marketing Cloud and proficiency in managing cross-channel campaigns. The position emphasizes strong communication and stakeholder management skills to drive campaign enhancements and optimizations. The role is remote and classified as outside IR35.
Key Responsibilities:
- Manage the product backlog for marketing automation initiatives.
- Translate business requirements into user stories and functional specifications.
- Prioritize and oversee the delivery of campaign enhancements.
- Ensure accurate data synchronization between marketing platforms and enterprise systems.
- Lead design sessions for campaign logic, segmentation, and personalization.
- Drive the implementation of campaign automations and consent processes.
- Monitor platform performance, report on KPIs, and recommend optimizations.
Key Skills:
- 5 or more years of experience working as Product Owner on marketing automation platforms.
- Proficiency in Salesforce Marketing Cloud (SFMC) modules.
- Experience with SFMC Journey Builder and Automation Studio.
- Experience integrating SFMC with Salesforce CRM and enterprise systems.
- Experience managing cross-channel campaigns (email, SMS, push).
- Experience with data privacy and consent management regulations.
- Excellent communication and stakeholder management skills.
Salary (Rate): undetermined
City: undetermined
Country: USA
Working Arrangements: remote
IR35 Status: outside IR35
Seniority Level: undetermined
Industry: IT
Detailed Description From Employer:
Requirements
- 5 or more years of experience working as Product Owner on marketing automation platforms.
- Proficiency in Salesforce Marketing Cloud (SFMC) modules.
- Experience with SFMC Journey Builder and Automation Studio.
- Experience integrating SFMC with Salesforce CRM and enterprise systems.
- Experience managing cross-channel campaigns (email, SMS, push).
- Experience with data privacy and consent management regulations.
- Excellent communication and stakeholder management skills.
Responsibilities
- Manage the product backlog for marketing automation initiatives.
- Translate business requirements into user stories and functional specifications.
- Prioritize and oversee the delivery of campaign enhancements.
- Ensure accurate data synchronization between marketing platforms and enterprise systems.
- Lead design sessions for campaign logic, segmentation, and personalization.
- Drive the implementation of campaign automations and consent processes.
- Monitor platform performance, report on KPIs, and recommend optimizations.
Found in 1999, Resourcesoft, Inc. is a leading Technology Consulting and Professional Services organization. Headquartered in Marlborough, MA, the company serves the technology needs of its clients nationwide. Resourcesoft has often been recognized by prominent rating agencies for its exemplary growth and stability. With over two decades of industry experience, the Company has evolved as a front runner in enabling project optimization. We partner with leading organizations to provide technology solutions within the financial, insurance, education, government, publishing, healthcare and pharmaceutical domains. We take pride in mentoring a workforce that is well positioned to respond to the emerging IT trends and needs. With the employees at the crux of every business endeavor, our success is driven by our expertise in pairing the right talent with the best jobs in the technology sector. We forge long-term, personalized relationships with our employees to advance their career to the next level. We engage them in technology centric client projects that provide opportunities for them to evolve, innovate and deliver world-class products and services. Our career opportunities offer challenging assignments and exposure to emerging and cutting edge technologies. We are committed to providing our employees with the tools necessary to accelerate their career progression, while maintaining a healthy work-life balance. We are deeply committed to providing a workplace ambience that is both challenging and fulfilling.
Resourcesoft is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
For more information about Resourcesoft and our services, please visit our website.