Required Skills
- Salesforce Marketing Cloud (primary skill)
- 5+ years of experience in CRM, Marketing Technology, or Customer Data Management
- Experience managing CRM product roadmaps and backlogs
- Strong understanding of customer data management, integrations, and data flows
- Agile/Scrum experience with Jira, Confluence, and Lucid
- Ability to gather business requirements and translate them into technical solutions
- Strong stakeholder management and communication skills
- Experience with Braze, HubSpot, or similar CRM platforms is a plus
Responsibilities
- Drive CRM and Marketing Technology initiatives across multiple business units
- Develop and manage CRM product roadmaps, backlogs, and feature prioritization
- Collaborate with engineering, marketing, analytics, and business teams to deliver CRM solutions
- Gather, analyze, and translate business requirements into scalable technical solutions
- Support CRM platform integrations, enhancements, and optimization efforts
- Lead change management and user adoption initiatives
- Monitor industry trends and recommend CRM best practices and emerging technologies
- Assist with vendor evaluations and technology assessments
Ideal Candidate
Experienced Product Manager with deep Salesforce Marketing Cloud expertise, strong CRM strategy background, and a proven ability to lead cross-functional teams in delivering customer engagement solutions.