Position Summary
The Salesforce Marketing Cloud (SFMC) Email Producer is responsible for the successful production, management, and deployment of customer-facing email and SMS campaigns. This role will work closely with internal programs, copy editors, design team members, data analysts and other members of the marketing automation team to ensure communications are deployed accurately, on time, and follow brand and legal standards.
Minimum Qualifications
- Solid understanding of email best practices, CAN-SPAM and other email and SMS data privacy laws.
- A minimum of 3 years coding HTML emails, handling contact lists, and deploying communications through an email service provider is required, with recent Salesforce Marketing Cloud experience strongly preferred.
- A/B testing experience, and the ability to generate and communicate reports using marketing automation and web analytics tools to highlight key email/SMS performance indicators.
- Experience with responsive design for email.
- Exceptional organization, time-management, communications, attention-to-detail, and project-management abilities.
- Ability to learn and execute company-specific email production processes quickly and accurately.
- Bachelor’s degree or equivalent experience.
Preferred Qualifications
- Hands on experience with data extensions, automations, journeys, filters and triggers in Salesforce Marketing Cloud is strongly preferred
- Salesforce Marketing Cloud Email Specialist certification is preferred
- Some SQL knowledge is preferred
- Working knowledge of CloudPages and JavaScript is preferred