Responsibilities
The SFMC Email Producer will:
Manage assigned email and SMS projects through coding, editing, proofing, quality assurance and deployment phases.
Work closely with marketers and other stakeholders to produce and deploy email and SMS communications, meeting aggressive deadlines.
Securely manage and upload contacts lists.
Hand-code HTML from text documents into emails. Assist in the creation of templates, automations, quality control and dynamic campaigns as needed.
Closely follow internal email marketing processes, ensuring communications meet brand and legal standards, plus assist in documentation of processes as needed.
Analyze campaigns and recommend best practices, A/B testing, new trends in email, etc.
Minimum Qualifications
Solid understanding of email best practices, CAN-SPAM and other email and SMS data privacy laws.
A minimum of 3 years coding HTML emails, handling contact lists, and deploying communications through an email service provider is required, with recent Salesforce Marketing Cloud experience strongly preferred.
A/B testing experience, and the ability to generate and communicate reports using marketing automation and web analytics tools to highlight key email/SMS performance indicators.
Experience with responsive design for email.
Exceptional organization, time-management, communications, attention-to-detail, and project-management abilities.
Ability to learn and execute company-specific email production processes quickly and accurately.
Bachelor s degree or equivalent experience.
Preferred Qualifications
Hands on experience with data extensions, automations, journeys, filters and triggers in Salesforce Marketing Cloud is strongly preferred
Salesforce Marketing Cloud Email Specialist certification is preferred
Some SQL knowledge is preferred
Working knowledge of CloudPages and JavaScript is preferred