Must Have Skills
- Sales force Marketing Cloud (SFMC)
- Journey Builder
- Email Studio
- Automation Studio
- AMP script
- SQL
- Marketing Cloud Personalization (MCP)
- Data Extensions
- Sales force CRM Integration
- Agile/Scrum
Required Experience
- 7+ years of SFMC experience
- Experience with campaign automation and customer journeys
- Strong knowledge of email marketing and personalization
- Experience in healthcare or insurance domain preferred
Responsibilities
- Build and manage SFMC campaigns and automations
- Develop customer journeys and dynamic email content
- Integrate SFMC with Sales force CRM and external systems
- Troubleshoot campaign and platform issues
- Work with business and marketing stakeholders in Agile environment
Nice to Have
- SFMC Certifications
- SSJS
- REST/SOAP APIs
- Healthcare/HIPAA experience