Salesforce Marketing Cloud Architect

About Us

Established in 1997, PruTech is committed to innovative problem-solving, solution creation, and fostering strong client partnerships.

Serving a diverse array of industries, from government to finance, retail, and manufacturing, PruTech operates from strategic locations including New York City, Washington DC, North Carolina, and boasts a nearshore office in Mexico City and multiple offshore offices in India.

With over two decades of experience in Information Technology and system integration, PruTech offers a comprehensive suite of services to meet evolving technological needs:

• Project-based system integration
• Custom software solutions
• Package implementations
• Consulting and advisory services
• Big data and analytics
• Nearshore and offshore services

JOB OVERVIEW

We are looking for more than a Salesforce Marketing Cloud (SFMC) developer. We are seeking someone who thinks like an architect, consults like a trusted advisor, and builds like an expert engineer.

Key Responsibilities

• Customer Discovery & Consulting
• Lead discovery sessions to understand business objectives, customer journeys, marketing strategy, and operational challenges.
• Ask insightful questions that uncover needs customers may not have articulated.
• Challenge requirements when necessary and recommend better approaches based on industry best practices.
• Act as a trusted advisor rather than an order taker.
• Translate business goals into scalable marketing technology solutions.
• Solution Architecture
• Understanding of Salesforce Architecture and Design principle
• Design SFMC solutions that are scalable, secure, maintainable, and aligned with Salesforce best practices.
• Architect systems with a long-term vision, anticipating evolving business needs over the next 5–10 years.
• Build flexible data models, automation frameworks, integrations, and customer journeys that can adapt as the organization grows.
• Define architecture standards, governance, naming conventions, documentation, and reusable design patterns.
• Balance technical excellence with business value and implementation practicality.
• Recommend marketing campaigns and customer engagement strategies based on customer objectives.
• Design customer journeys that improve acquisition, onboarding, engagement, retention, and loyalty.
• Help customers understand what is possible—not just what was initially requested.
• Identify opportunities for personalization, automation, and optimization.
• Note: Salesforce Data Cloud Expertise is an added advantage