Programmatic Manager
Posted Today by Fruition Group
Negotiable
Undetermined
Remote
United Kingdom
Summary: The Programmatic Manager role is a 6-month contract focused on enhancing digital acquisition and audience targeting for a B2B SaaS business. The position emphasizes campaign delivery, audience segmentation, and optimization, requiring collaboration with marketing stakeholders to boost engagement and lead generation. The role prioritizes B2B audience orchestration and campaign strategy over hands-on media trading. Strong programmatic campaign management experience is essential for success in this position.
Key Responsibilities:
- Support programmatic campaign delivery and audience segmentation.
- Optimize campaigns across digital acquisition channels.
- Collaborate with marketing stakeholders to enhance audience engagement and lead generation performance.
- Focus on B2B audience orchestration and campaign strategy.
- Analyze campaign performance and implement improvements.
Key Skills:
- Strong programmatic campaign management experience.
- Experience with audience orchestration and segmentation.
- B2B digital marketing experience.
- Experience supporting digital acquisition and lead generation campaigns.
- Strong understanding of campaign optimization and performance analysis.
- Experience working closely with marketing and digital stakeholders.
- Familiarity with ABM, intent data, and marketing attribution platforms.
- Strong communication and stakeholder management skills.
Salary (Rate): undetermined
City: undetermined
Country: United Kingdom
Working Arrangements: remote
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
Programmatic Manager 6 Month Contract Remote UK A contract opportunity for an experienced Programmatic Manager to support digital acquisition and audience targeting activity within a growing B2B SaaS business. The Programmatic Manager will be responsible for supporting programmatic campaign delivery, audience segmentation and campaign optimisation across digital acquisition channels. The role will involve working closely with marketing stakeholders to improve audience engagement, campaign effectiveness and lead generation performance. This role is focused more heavily on B2B audience orchestration and campaign strategy than purely hands-on media trading.
Programmatic Manager – Key Requirements:
- Strong programmatic campaign management experience
- Experience with audience orchestration and segmentation
- B2B digital marketing experience
- Experience supporting digital acquisition and lead generation campaigns
- Strong understanding of campaign optimisation and performance analysis
- Experience working closely with marketing and digital stakeholders
- Experience with ABM, intent data and marketing attribution platforms (e.g. Demandbase, Fibbler or similar tools) beneficial
- Strong communication and stakeholder management skills
This Programmatic Manager contract offers the opportunity to support a growing SaaS business building out its in-house digital marketing and audience targeting capability. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age.