Product Owner

Role: Product Owner – Customer Data
Rate: £650 p/d – Via Umbrella
Location: London HQ – Highly remote
Duration: 6 months initial

We are seeking a highly motivated and experienced Product Owner to lead the development and evolution of our customer data and loyalty programme. This is a crucial role that sits at the intersection of marketing, technology, and customer experience.

Experience Required:

• Proven experience as a Product Owner, Product Manager, or similar role, specifically in a digital product environment.
• Demonstrable experience working on customer-facing products, ideally with a focus on loyalty, rewards, or CRM systems.
• Strong understanding of agile methodologies (e.g., Scrum, Kanban) and experience working within an agile team.
• Excellent communication, presentation, and interpersonal skills with the ability to influence and manage stakeholders at all levels.
• Proficiency in writing clear and concise user stories, epics, and acceptance criteria.
• Strong analytical skills and a data-driven approach to decision-making.
• A proactive, results-oriented, and problem-solving mindset.
• Experience with customer data platforms (CDPs), marketing automation tools, or business intelligence platforms.

Key Responsibilities

• Define and articulate the product vision, strategy, and roadmap for the customer data and loyalty programme. This includes identifying new opportunities, features, and improvements based on market research, customer feedback, and business goals.
• Own, prioritise, and maintain the product backlog. This involves creating detailed user stories, acceptance criteria, and epics, ensuring the development team has a clear understanding of the 'what' and 'why' behind each task.
• Act as the primary point of contact for stakeholders across the business (e.g., Marketing, Sales, Data Science, Customer Service). Gather and synthesise requirements, manage expectations, and communicate progress effectively.
• Work day-to-day with a cross-functional agile team (e.g., developers, designers, QAs). Participate in agile ceremonies such as sprint planning, daily stand-ups, sprint reviews, and retrospectives.
• Develop a deep understanding of our customer segments, their behaviours, and their needs. Leverage data analytics to inform product decisions and measure the success of new features and initiatives.
• Define and track key product metrics (e.g., customer lifetime value, retention rate, engagement metrics) to measure the success of the loyalty programme and identify areas for optimisation.
• Stay abreast of industry trends, competitor loyalty programmes, and new technologies to ensure our programme remains innovative and competitive.
• Proactively identify and resolve issues that may hinder the development or adoption of the product.