Product Marketing Specialist
Posted Today by 1766642305
Negotiable
Outside
Remote
USA
Summary: The Product Marketing Specialist will lead creative configurations for go-to-market launches of new and updated products within the Health & Wellness platform. This role involves translating messaging frameworks into external assets to enhance market speed and personalization, alongside providing tactical execution support for various projects. The ideal candidate will have a strong background in copywriting and project management, particularly in client marketing.
Key Responsibilities:
- Develop external facing copy for sales enablement and foundational assets aligned with existing messaging frameworks and value proposition.
- Manage the design process with creative agency partners, emphasizing scalability and leveraging personalization technologies.
- Conceptualize, design, and execute marketing campaigns and sales enablement materials in partnership with the ISV Marketing Leader.
- Manage the project intake process ensuring all necessary inputs are documented and submitted within deadlines.
- Collaborate with Product Marketing Specialist on resolving legal comments, meeting compliance standards, and proofing personalized assets leveraging MarTech.
Key Skills:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 4+ years of experience in product marketing, marketing communications, or related roles, preferably within the Health & Wellness, technology, or SaaS industries.
- 4+ years of demonstrated expertise in copywriting for sales enablement and marketing assets aligned with messaging frameworks.
- 2+ years managing creative agency partnerships and working through the design process.
- Experience collaborating cross-functionally with legal, marketing, and external/internal stakeholders.
- Familiarity with MarTech tools and personalization technologies is highly desirable.
Salary (Rate): undetermined
City: undetermined
Country: USA
Working Arrangements: remote
IR35 Status: outside IR35
Seniority Level: undetermined
Industry: Other
Role Summary/Purpose:
The Product Marketing Specialist is responsible for leading creative configuration for go-to-market launches for new & updated products, features, channels, and capabilities within our Health & Wellness platform. The selected marketer will be responsible for translating messaging frameworks & value propositions to external facing assets to enable speed to market & target market personalization, along with tactical execution support for selected projects.
Must Haves: copywriting, project management, client marketing manager
Essential Responsibilities:
Copywriting: Develop external facing copy for sales enablement & foundational assets aligned with existing messaging frameworks and value proposition.
Creative configuration & agency management: Manage the design process with creative agency partners with an emphasis on scalability while leveraging personalization technologies.
ISV Partner Marketing: In partnership with the ISV Marketing Leader, conceptualize, design, & execute marketing campaigns and sales enablement materials.
Project Management: Manage the project intake process ensuring all necessary inputs are documented and submitted within deadlines.
Cross-functional partnership: Collaborate with Product Marketing Specialist on resolving legal comments, meeting compliance standards, and proofing personalized assets leveraging MarTech.
Qualifications/Requirements:
Bachelor s degree in Marketing, Communications, Business, or a related field.
4 + years of experience in product marketing, marketing communications, or related roles, preferably within the Health & Wellness, technology, or SaaS industries.
4+ years of demonstrated expertise in copywriting for sales enablement and marketing assets aligned with messaging frameworks.
2+ years managing creative agency partnerships and working through the design process.
Experience collaborating cross-functionally with legal, marketing, and external/internal stakeholders.
Familiarity with MarTech tools and personalization technologies is highly desirable.