Role Overview
The Product Marketing Manager will support go-to-market execution for the Webex Suite. The role will own defined product marketing workstreams and translate product capabilities and business priorities into clear messaging, launch plans, and field-ready assets.
Working under the direction of a Product Marketing Leader, the successful candidate will ramp quickly, manage timelines and stakeholder inputs, and deliver high-quality outputs across multiple priorities.
The role is focused on execution, coordination, and launch readiness within the agreed scope of the assignment.
Required Experience & Qualifications
- 4–7 years of experience in B2B product marketing, go-to-market, sales enablement, content, or a related role.
- Experience supporting SaaS, collaboration, communications, or platform products.
- Proven experience taking product capabilities or features from readiness through launch and market activation.
- Strong written and verbal communication skills.
- Ability to simplify complex products while maintaining accuracy.
- Strong project management skills and attention to detail.
- Ability to manage multiple priorities, timelines, and stakeholder inputs.
- Sound judgment, responsiveness, and consistent follow-through.
- Experience working in a cross-functional, matrixed environment.
- Ability to ramp quickly and contribute with limited day-to-day direction.
Key Responsibilities
1. Launch & Go-to-Market Execution
Own assigned workstreams for product- and suite-level launches.
Support launch planning across areas including:
Meetings
Calling
Messaging
Engagement
Control Hub
Security
Coordinate deliverables across products, regions, channels, and launch moments.
Support Cisco and industry events with messaging, content, demos, and readiness materials.
Track dependencies and identify risks early.
Escalate decisions and issues when necessary.
Maintain clear project plans, timelines, milestones, and status updates.
Messaging, Content & Enablement
Translate shipped product capabilities into clear, customer-relevant positioning and messaging.
Develop field-ready assets, including:
Presentations
One-pagers
Product demos
FAQs
Talk tracks
Internal communications
Partner with Sales Enablement and Regional Marketing to prepare teams for customer conversations.
Incorporate feedback from Product Management, Engineering, Sales, and other stakeholders.
Maintain accuracy, consistency, and alignment across related assets and channels.
Adapt messaging for different audiences, regions, and routes to market.
Adoption & Market Engagement
Support launch readiness and post-launch adoption activities.
Develop communications that connect product value to customer needs and use cases.
Contribute to analyst and external engagements with clear, accurate, and defensible messaging.
Support customer, field, and partner feedback-gathering initiatives.
Help track agreed-upon measures, including launch completion, asset usage, and field readiness.
Cross-Functional Execution
Collaborate closely with Product Management, Engineering, Sales, Sales Enablement, Regional Marketing, and Communications.
Manage multiple timelines and competing priorities within the scope of the assignment.
Turn inbound requests into organized, actionable, and shareable deliverables.
Bring structure to ambiguous requests and recommend practical next steps.
Communicate progress, decisions, risks, dependencies, and resource requirements clearly.
Operate effectively in a matrixed environment without direct authority.
Ideal Candidate Profile
The ideal candidate:
Turns direction into clear, high-quality execution.
Is organized, dependable, and highly attentive to detail.
Communicates proactively when priorities, timelines, or inputs are unclear.
Collaborates effectively and builds trust across functions.
Is comfortable influencing outcomes without direct authority.
Seeks feedback, learns quickly, and applies sound judgment.
Connects day-to-day work to launch readiness, field usefulness, and customer value.
Is pragmatic, responsive, and focused on completing work to a high standard.
Core Competencies
- Product Marketing
- Go-to-Market Strategy & Execution
- Product Launch Management
- B2B SaaS
- Messaging & Positioning
- Sales Enablement
- Content Development
- Cross-Functional Collaboration
- Project & Stakeholder Management
- Launch Readiness
- Customer & Market Engagement
- Executive & Field Communication