Product Marketing Manager
Posted 1 day ago by Allegis Group
Negotiable
Undetermined
Remote
United Kingdom
Summary: The Product Marketing Manager for Wearables will lead global market entry and growth initiatives for consumer hardware devices within a leading technology company. This role requires a strategic focus on go-to-market execution and collaboration with various stakeholders to ensure successful product launches in international markets. The position emphasizes the importance of data-driven insights and cross-functional teamwork to achieve sales and engagement goals. This is an opportunity to work with innovative technology and influence the future of connected devices.
Key Responsibilities:
- Develop and execute go-to-market strategies for hardware product launches in international markets.
- Partner with research teams to gather market, category, channel, and audience insights to inform launch and growth strategies.
- Drive alignment across global teams including marketing, product, operations, sales, legal, and channel partners to ensure readiness for market launches or expansion initiatives.
- Define prioritization, strategy, roadmap, and success metrics across cross-functional business initiatives to achieve sales and engagement goals.
- Identify and resolve bottlenecks, test new approaches, and scale successful tactics across key international markets.
Key Skills:
- 8+ years of experience in strategic marketing, product marketing management, or product management within technology or consumer electronics.
- Proven ability to combine strategic product marketing experience with hands-on execution.
- Strong experience in customer research and using data-driven insights to inform product and GTM strategies.
- Demonstrated success working in fast-paced, cross-functional environments.
- Track record of delivering product launch results with internal and external partners.
- Experience launching consumer hardware products and electronics in international markets.
- Knowledge of wearable devices, mobile devices, and/or hardware/software platforms.
- Experience with both early-stage and established products.
- BA/BS degree in marketing, business, product development, or related field; MBA preferred.
Salary (Rate): undetermined
City: undetermined
Country: United Kingdom
Working Arrangements: remote
IR35 Status: undetermined
Seniority Level: undetermined
Industry: IT
Product Marketing Manager – Wearables (International) Contract: 12 months Location: Remote UK We are working with a leading global technology company to recruit an experienced Product Marketing Manager with experience in hardware products. This role will focus on driving successful market entry and accelerating growth across international markets for an innovative portfolio of consumer hardware devices. As the central lead for global expansion initiatives, you will own go-to-market strategy, execution, and performance in collaboration with regional and cross-functional stakeholders. This is an exciting opportunity to work on cutting-edge hardware technology and help shape the future of connected devices.
Key Responsibilities:
- Develop and execute go-to-market strategies for hardware product launches in international markets.
- Partner with research teams to gather market, category, channel, and audience insights to inform launch and growth strategies.
- Drive alignment across global teams including marketing, product, operations, sales, legal, and channel partners to ensure readiness for market launches or expansion initiatives.
- Define prioritization, strategy, roadmap, and success metrics across cross-functional business initiatives to achieve sales and engagement goals.
- Identify and resolve bottlenecks, test new approaches, and scale successful tactics across key international markets.
Minimum Qualifications:
- 8+ years of experience in strategic marketing, product marketing management, or product management within technology or consumer electronics.
- Proven ability to combine strategic product marketing experience with hands-on execution.
- Strong experience in customer research and using data-driven insights to inform product and GTM strategies.
- Demonstrated success working in fast-paced, cross-functional environments.
- Track record of delivering product launch results with internal and external partners.
Preferred Qualifications:
- Experience launching consumer hardware products and electronics in international markets.
- Knowledge of wearable devices, mobile devices, and/or hardware/software platforms.
- Experience with both early-stage and established products.
- BA/BS degree in marketing, business, product development, or related field; MBA preferred.
If this sounds like you, apply now!