Product Marketing Manager

About Filtered

Filtered is a learning tech company that helps organisations get the best return on their L&D spend. That means using data to decide on the most important skills for an organisation. Then, analysing which content is helping build them and filtering out the rest. And finally, getting that content to the people that need it all via our Content Intelligence. It's led to partnerships with clients such as Heineken, AstraZeneca and Danone. It's helped make six-figure savings on content and curation spend whilst raising user engagement. And, over a decade since Filtered started, it's helped a million people build the skills they really need to do better work. That's what the various members of the Filtered fam, based around the world, spend their days working on. We're a curious, considerate, thoughtful, multicultural team with a passion for learning, solving complex challenges, and having fun doing it. And we're always on the look-out for like-minded, like-spirited people!

Why This Role Matters

Filtered (the company) and Content Intelligence (the product) is evolving rapidly to meet the needs for AI enabled future of learning for enterprise customers globally. We are hiring for a remote fractional PMM, who is able to think, plan, do and iterate at AI model speed. Reporting onto the CEO, you will be responsible for all aspects of product marketing.

What You Will Do

• ICP Definition & Customer Research
• Review and refine the "ideal" and "worst fit" customer profiles
• Act as the voice of the customer; generate customer and market insights to inform Product's roadmap in order to refine Filtered's core products
• Work with our newly formed Customer Advisory Board
• Positioning & Messaging
• Build foundational differentiated messaging, value proposition and product positioning to set new and existing products apart from the competition
• Operationalise new messaging and positioning frameworks across customer-facing teams
• Sales Enablement
• Partner with Sales to produce actionable battlecards, 1-pagers, master decks, demo scripts, objection handling guides, and persona-based customer stories
• Communicate the vision and value of new products to the sales team to facilitate the selling process
• Maintain a well-documented Notion-based asset library
• Pricing and packaging
• Review and optimise pricing and packaging in close collaboration with the Senior Leadership Team

Requirements

About you:

• High agency individual with 2-3 years of experience in B2B product marketing, ideally in SaaS with a history of successful product launches and market growth initiatives
• Experience bringing new products to market and building GTM processes to support new product launches
• Experience crafting compelling product positioning and messaging and developing well-crafted sales enablement materials
• Exposure to competitive intelligence and positioning
• Analytical and structured thinker with excellent communication and writing skills
• Comfortable collaborating across product, sales, and exec leadership in a fast-paced startup environment

Benefits

Fully remote, optional co-working office when required

Working at Filtered

We don't believe in presenteeism. We really, really care about building a truly flexible workplace with a remote-first approach. We don't mind where you work, and working hours can be shifted a bit to start a bit earlier or finish later if needed. We want you to find a way of working that works for you.

Finally...

We care deeply about making Filtered an inclusive and diverse place to work. We encourage applications from all demographics and backgrounds to maximise the capability and neurodiversity of the team. We don't make decisions based on gender, class, ethnicity, sexual orientation or any other personal characteristics which are unrelated to the role. We understand that everyone has different lifestyles and we accommodate flexible working to make sure you are as productive and happy as you can be.

What are you waiting for? Apply today!