Product Marketing Manager
Posted 1 day ago by Career Moves Group I B Corp™
£121,992 Per year
Inside
Remote
United Kingdom
Summary: The Product Marketing Manager role focuses on end-to-end product marketing within the Ads organization, specifically for Ads Targeting products. The position involves strategic analysis, product testing, and leading go-to-market initiatives while collaborating with cross-functional teams. The ideal candidate will have extensive experience in technology and product marketing, driving product adoption and market strategy. This is a remote position for an 11-month contract.
Key Responsibilities:
- Conducting advertiser needs finding, segmentation, and market sizing to influence product evolution.
- Testing nascent products with advertisers to assess performance and market fit.
- Leading product launches and driving adoption through relevant channels.
Key Skills:
- 8+ years of professional experience in technology, strategy, consulting, or marketing.
- At least 2 years in product marketing or product management.
- BA/BS degree.
- Strong communication and cross-functional leadership skills.
- Analytical and problem-solving abilities.
- Experience managing complex, fast-paced, data-driven projects.
- Experience in B2B go-to-market/product marketing.
Salary (Rate): £121,992.00 yearly
City: undetermined
Country: United Kingdom
Working Arrangements: remote
IR35 Status: inside IR35
Seniority Level: undetermined
Industry: Marketing
The Business Product Marketing Team is responsible for end-to-end product marketing from inbound research to inform product strategy to positioning work to launching and growing products. This role sits on the Core Delivery Product London team in the Ads org. The team is responsible for our portfolio of Ads Targeting products across the entire family of Apps The person we hire will likely be responsible for a segment of Targeting products and carrying out the following activities:
- Strategic Analysis: Conducting advertiser needs finding, segmentation and/or market sizing to influence how our products evolve partnering closely with a cross-functional product team from product management, engineering, design and more.
- Product Testing: Testing nascent products with advertisers to understand performance and product market fit.
- Go-To-Market: Leading the launch of products to market, collaborating with cross-functional partners. Once launched driving product adoption through activating relevant channels.
Qualifications:
- 8+ years of professional experience in technology, strategy, consulting or marketing related discipline, with at least 2 years experience working in a product marketing or product management capacity (working with sales and or engineering leadership)
- BA/BS degree
- Communication and cross-functional leadership experience
- Analytical and problem solving experience
- Experience managing complex, fast-paced and data-driven projects
- Experience working with a variety of internal teams and stakeholders to understand and solve problems
- Experience in B2B go-to-market / product marketing