Product Marketing Manager
Posted 2 weeks ago by Della Infotech
Negotiable
Undetermined
Remote
Remote
Summary: The Product Marketing Manager (PMM) is responsible for defining the market positioning of the company's capabilities and ensuring that sales teams can effectively communicate the value to customers. This role involves translating complex services into clear customer outcomes, equipping sales teams with necessary materials, and integrating partner technologies into a cohesive narrative. The PMM collaborates across various functions to maintain a consistent market message and drive revenue growth.
Key Responsibilities:
- Define and maintain the narrative for assigned capabilities, including value propositions and differentiation.
- Equip sales teams with messaging, playbooks, and materials for effective customer conversations.
- Adapt capability messaging for priority industries and develop industry-specific positioning.
- Work with alliance and partner teams to incorporate partner technologies into narratives.
- Provide messaging direction and strategic input for campaigns and market outreach.
- Maintain a feedback loop with sales and solution leaders to capture insights and refine positioning.
- Own the capability's presence in Highspot, ensuring sales materials are current and organized.
- Analyze content adoption and seller engagement data to evaluate effectiveness of enablement materials.
Key Skills:
- 10+ years of experience in product marketing, solution marketing, or go-to-market strategy.
- Experience translating complex services or technology offerings into clear customer value.
- Experience working closely with sales teams to develop messaging and enablement tools.
- Ability to build clear positioning, value propositions, and sales narratives.
- Strong written and verbal communication skills.
- Experience collaborating with cross-functional teams including sales, product, alliances, and marketing.
- Comfortable in fast-paced environments and contributing to new marketing programs.
- Experience with CRM (salesforce) and Enablement Platforms (Highspot) a plus.
Salary (Rate): £37.50 hourly
City: undetermined
Country: undetermined
Working Arrangements: remote
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
Hiring - Product Marketing Manager
Remote
Role Overview
The Product Marketing Manager (PMM) defines how the company s capabilities are positioned in the market and ensures sales teams can clearly explain the value to customers. PMMs translate complex services and solutions into clear customer outcomes, equip sales teams with the messaging and materials they need, and integrate partner technologies into a unified story.
This role sits at the intersection of capabilities, industries, sales, and technology partners, ensuring the organization presents a clear and consistent narrative to the market.
Key Responsibilities
Capability Positioning
Define and maintain the narrative for assigned capabilities, including value propositions, differentiation, and how solutions address customer challenges.
Sales Enablement
Equip sales teams with the messaging, playbooks, and materials needed to effectively position capabilities in customer conversations.
Industry Alignment
Adapt capability messaging for priority industries and develop industry-specific positioning and use cases.
Partner Integration
Work with alliance and partner teams to incorporate partner technologies into capability narratives and define joint value propositions.
Go-to-Market Support
Provide messaging direction and strategic input for campaigns, thought leadership, and market outreach efforts.
Market Feedback Loop
Maintain a regular feedback loop with sales and solution leaders to capture customer insights, identify messaging gaps, and refine positioning.
Content & Platform Ownership
Own the capability's presence in Highspot, ensuring all sales materials are current, organized, and easy for sellers to navigate. Maintain content across capability, service, and offering levels and keep the platform updated as messaging, partners, and offerings evolve.
Performance Tracking
Analyze content adoption and seller engagement data in Highspot to evaluate the effectiveness of enablement materials. Use those insights to continuously refine messaging, reprioritize content development, and identify gaps in capability coverage.
Key Outcomes
Success in this role means:
- Sales teams clearly understand how to position capabilities
- Customers can easily understand the value of our solutions
- Capabilities, industries, and partner technologies are presented through a consistent market narrative
- Marketing efforts directly support revenue growth
Qualifications
- 10+ years of experience in product marketing, solution marketing, or go-to-market strategy
- Experience translating complex services or technology offerings into clear customer value
- Experience working closely with sales teams to develop messaging, sales materials, and enablement tools
- Ability to build clear positioning, value propositions, and sales narratives
- Strong written and verbal communication skills with the ability to simplify complex topics
- Experience collaborating with cross-functional teams including sales, product, alliances, and marketing
- Comfortable working in fast-paced environments and contributing to new marketing programs and processes
- Experience with CRM (salesforce) and Enablement Platforms (Highspot) a plus.