Product Marketing Manager
Posted 1 week ago by Michael Page
£250 Per day
Undetermined
Remote
Birmingham
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- Remote
- One of UK's largest tech companies
About Our Client
One of the UK's largest providers of business software and services serving global customers. Managing 1.5 million calls per month, support over 2 million FE learners across the UK, handle over 10 million wills, and so much more.
Job Description
- Own and deliver a product marketing plan for the designated Spend Management category that integrates tightly into; roadmap planning and development, Commercial Unit Business plans, the sales target and the field marketing campaign plan for the current Financial Year and beyond
- Develop Category/Sector/Persona level messaging and positioning for prospects and existing customers
- Create compelling marketing assets that clearly articulate the value of our Categories
- Build and drive the adoption and use of sales tools to support our sales teams
- Work with Field Marketing and Sales teams to find customer stories and convert them into powerful content
- Develop thought leadership and content strategies, supporting the go-to-market plan
- Plan and coordinate cross-functional execution of releases and new launches
- Deliver customer feedback and requirements into Product Management to help shape the roadmap
- Serve as a Category expert and spokesperson, supporting sales meetings and events
- Assist in the generation of annual plans and budgets and input into the allocation of resources and prioritisation discussions