Product Marketing Manager - GTM Launches - Consumer Hardware
Posted 1 day ago by 1767720355
£125,000 Per year
Inside
Remote
London
Summary: The Senior Product Marketing Manager will lead the go-to-market execution for a global consumer technology company's wearables portfolio in new international markets. This role requires extensive experience in launching consumer hardware and involves collaboration across various teams to ensure successful product launches. The position emphasizes ownership of execution rather than just strategy development. Candidates should be prepared to manage risks and track performance post-launch.
Key Responsibilities:
- Owning international go-to-market execution for new market launches
- Aligning product, ops, marketing, sales, legal and policy teams
- Managing localisation, certifications, market nuance and launch risks
- Unblocking issues quickly and presenting clear decision options
- Tracking post-launch performance and improving results over time
Key Skills:
- 10+ years in Product Marketing or Product Management
- Proven experience launching consumer hardware internationally
- Strong execution mindset in complex, cross-functional environments
- Comfortable working with data, metrics and ambiguity
- Experience with wearables, AR/VR or consumer electronics is highly desirable.
Salary (Rate): £125,000 yearly
City: London
Country: UK
Working Arrangements: remote
IR35 Status: inside IR35
Seniority Level: Senior
Industry: IT
Senior Product Marketing Manager - International (Consumer Hardware) - GTM Launches
A global consumer technology company is preparing to launch its wearables portfolio into new international markets.
This role is for a senior Product Marketing Manager who has already led international consumer hardware launches and wants full ownership of go-to-market execution - not just strategy decks.
You'll sit at the centre of product, operations, marketing and regional teams, ensuring launches are ready, risks are managed, and markets perform post-launch.
This is not a brand marketing role, not ads, and not B2B SaaS.
What you'll actually be doing
- Owning international go-to-market execution for new market launches
- Aligning product, ops, marketing, sales, legal and policy teams
- Managing localisation, certifications, market nuance and launch risks
- Unblocking issues quickly and presenting clear decision options
- Tracking post-launch performance and improving results over time
What we're looking for
- 10+ years in Product Marketing or Product Management
- Proven experience launching consumer hardware internationally
- Strong execution mindset in complex, cross-functional environments
- Comfortable working with data, metrics and ambiguity
- Experience with wearables, AR/VR or consumer electronics is highly desirable.
The Offer:
- £110,000 - £125,000 PAYE (inside IR35)
- 12-month contract, extension likely
- Fully remote within the UK
- UK right-to-work required (no sponsorship)
Next Steps...
Apply for immediate consideration.
