Product Manager User Growth & Onboarding- Remote

RESPONSIBILITIES

• Own the product strategy and roadmap for technology supporting customer acquisition, enrollment, onboarding, and activation
• Translate growth objectives into prioritized product initiatives designed to improve conversion and streamline the enrollment journey
• Lead cross-functional efforts across marketing, operations, engineering, clinical, sales, and data teams
• Analyze the end-to-end enrollment funnel, identify points of friction, and implement improvements that increase conversion and reduce drop-off
• Manage CRM strategy, including lifecycle stages, workflows, automation, lead routing, data quality, and reporting
• Partner with marketing to improve campaign-to-enrollment workflows, digital experiences, landing pages, forms, and attribution
• Improve technology supporting outbound and inbound engagement, including contact center workflows, call routing, agent tools, and automation
• Define product requirements, user stories, and acceptance criteria and partner with engineering through delivery.
• Develop and improve onboarding experiences, self-service capabilities, and referral processes
• Establish funnel metrics, dashboards, cohort analysis, and performance reporting to measure enrollment effectiveness
• Design and execute product experiments, evaluate results, and scale successful approaches
• Use customer feedback and behavioral data to identify opportunities and guide product decisions
• Leverage AI-enabled tools where appropriate to support product discovery, prototyping, automation, and user experiences
• Communicate product priorities, tradeoffs, results, and progress to stakeholders and leadership

REQUIREMENTS

• Bachelor's degree or higher
• 3+ years of Product Management or comparable experience, preferably supporting growth, acquisition, enrollment, or conversion-focused products
• Proven experience owning and improving an end-to-end customer or user funnel
• Strong background leading cross-functional initiatives and influencing teams without direct authority
• Hands-on experience with CRM and marketing automation platforms; HubSpot experience is strongly preferred
• Experience defining funnel metrics, analyzing cohorts, designing experiments, and using data to improve conversion
• Experience translating business and user needs into product requirements and successfully delivered features
• Familiarity with analytics and business intelligence tools, with the ability to independently evaluate performance data
• Experience developing onboarding, self-service, referral, or other customer activation experiences
• Exposure to contact center, outbound engagement, or sales enablement technologies is preferred
• Experience with AI-enabled products, personalization, or data-driven digital experiences is a plus
• Strong product judgment with a customer-centered and experiment-driven mindset
• Excellent written, verbal, analytical, and stakeholder-management skills
• Ability to operate effectively in a fast-paced environment with evolving priorities and ambiguous requirements
• Healthcare, caregiving, or other regulated-industry experience is a plus
• Ability to apply sound judgment when using AI within sensitive customer experiences
• Must be able to successfully complete a background check