Product Manager - Marketing / HubSpot

Sr Product Manager Marketing Innovation

Long term contract- potential to hire

REMOTE anywhere in the USA

Notes from intake call:

• Ideally someone with HubSpot experience
• MUST have previous experience with marketing teams
• Some digital media experience
• Omnichannel experience -highly preferred
• Experience with customer experience
• Some e-commerce experience preferred
• If they come from any type of marketing company that would be highly preferred
• MUST have strong Product management experience experimentation, agile, tracking of APISs

3 step interview process

1. Screening
2. Panel interview Marketing and traditional Product
3. Final deep dive

The Senior Product Manager, Marketing Innovation (Contract) supports MASA s Digital Transformation Team by partnering closely with Engineering, Design, QA and Business stakeholders to deliver solutions that drive MASA s marketing processes and consumer experiences throughout the customer journey.

ESSENTIAL DUTIES AND RESPONSIBITIES

In this role you will lead building solutions for our consumer marketing team to power our omnichannel lead to order consumer marketing initiatives, and lead migration and growth of our HubSpot marketing platform with new features alongside MASA s new Microsoft Dynamics 365 CRM. You will enable new marketing workflows and build solutions to help drive the end-to-end customer journey through conversion, by gathering and prioritizing product requirements to support the marketing team s long term vision and roadmap. This role requires the ability to lead a dedicated pod of marketing innovation engineers, UX and QA members in an agile environment, with a strategic mindset and strong data and experimentation skills to deliver experiences that delight and perform.
Key responsibilities include:

• Assisting our migration from legacy systems to our new Microsoft Dynamics 365 CRM as a foundation for innovation along with our HubSpot marketing platform to ensure tools for growth.
• Partnering closely with Marketing leadership to translate business objectives into a long-term omnichannel marketing platform and roadmap that enables demonstrated improvement in campaign and conversion performance.
• Managing improvements and updates to our HubSpot marketing and Dynamics CRM platforms to streamline business processes and the customer journey for optimal growth and engagement.
• Managing the integration and automation of third-party data and technology services and front-end experiences via our APIs necessary to support business processes.
• Working with Business Analytics teams to integrate Customer Journey Analytics, define KPIs and help drive metrics tracking strategy to deliver business stakeholder dashboards and reports.
• Partnering with CRM and Data Architects to ensure business solutions support a seamless migration to Dynamics and HubSpot that scale based on business requirements.
• Partnering with a peer Sales Innovation Product Manager to ensure sales, marketing and operations teams work together to effectively deliver an optimal experience for our business.
• Providing thought leadership on web and mobile solutions (e.g. payments, notifications, location services, authentication, conversational AI) to create innovative new customer experiences.
• Driving ideation of new AI-based solutions in product development and the customer journey to maximize operational efficiency and conversion.

QUALIFICATIONS

• Work experience: 5+ years of hands-on experience delivering internal business process software solutions and B2C consumer solutions, ideally with experience in HubSpot or other marketing or CRM platform. Candidates should have a proven track record of successfully launching and scaling complex products.
• Strategic thinking: The ability to develop a long-term product strategy, curiosity for the latest technology to enable frictionless customer experiences to meet overall business goals.
• Technical aptitude: Proficiency in leading the release of front-end application development and frameworks (React, React Native, component libraries), Agile software development methodologies and tools (Jira, Scrum) is required. A basic understanding of system architecture and APIs is also important for technical collaboration.
• Detail-oriented and organized thinking: Ability to standardize and normalize data, create naming conventions, drive end-to-end metrics tracking in product and across teams.
• Communication: Excellent written and verbal communication skills to effectively articulate the product vision and rationale to both technical and non-technical stakeholders, including senior leadership.
• Data analysis and experimentation: Strong analytical skills with the ability to use data and insights from operational systems to inform decisions and measure business impact. Experience engagement, conversion metrics and multivariate testing to drive actionable results.
• Education: A bachelor s degree in a relevant field such as Business Administration, Computer Science, or Information Systems.

PREFERRED QUALIFICATIONS

• HubSpot Marketing or similar marketing platform and CRM.
• Mobile marketing and digital media experience.
• Experience delivering B2C eCommerce solutions on web and/or mobile app.
• Experience partnering with marketing teams to support omni-channel marketing and media campaigns.
• Experience delivering mobile and mobile web applications.