Product Manager

Job Title: Brand Manager, EMEA-ANZ
Job Family Group: Marketing
Job Family: Brand Marketing
Reporting Line: Brand Marketing Director
Fully remote, 9-12 month contract - Maternity Cover with potential to extend
£50-£50K p/a

Job Overview
Our client, a global corporation is looking for Brand Manager to be responsible for contributing to the growth of the brand and the products it sells, across a range of portfolios spanning the entire EMEA-ANZ region. This position leads the planning and delivery of marketing and end-user communications for our exciting and innovative product roadmap; including regional messaging, go-to-market mapping, creative adaptation (in some cases) and overarching campaign management. In this role, you will ensure full integration and alignment of marketing plans to maximise the effectiveness of brand positioning, content and creative execution across product categories, adapting to regional nuances where necessary. You will be leading the EMEA-ANZ marketing efforts and working closely with the Product Commercialisation and Local Marketing teams to ensure integration across local and retail channel executions. The Brand Manager will also be required to assume additional responsibility for other projects, as assigned by the Brand Director.

What You’ll Do

• Act as the Brand Ambassador for the brand in the EMEA-ANZ region
• Establish quarterly brand Trade Marketing and promotional plans
• Build comprehensive go-to-market content packages to support all product launches, ensuring plans are integrated across product, sales and e-commerce platforms
• Develop holistic campaigns to promote demand generation from a wide spectrum of end users
• Ensure content across owned and partner properties, online and offline, meet best-in-class content standards and is aligned with brand guidelines
• Support the sales team with materials and programs to assist both retailer sell-in and direct sales to end consumers
• Facilitate project management by leading and directing marketing partners (i.e. advertising agencies, marketing vendors, suppliers)
• Ensure integration with other organisational initiatives and business goals through collaborative development, alignment in execution and proactive communication with marketing team members and internal stakeholders
• Develop deep consumer understanding, including engagement with research projects and report-outs; leverage consumer insights to maximise engagement, conversion and advocacy
• Coordinate research projects, product and application photography, videoshoots and web content development from start to finish

Accountability:

• Plan And Create
  o Create, develop and shape the brand's marketing development
  o Plan digital marketing activities and supervise the creation, rollout and ongoing maintenance of brand websites
  o Act as the point of contact for region-specific marketing communication
  o Drive and ensure the seamless maintenance of the PIM and DAM systems, with the support of other team members
• Develop And Deliver
  o Partner with all related functions – work in close collaboration with Sales and Product Marketing and forge alignment within the Commercial / Channel Marketing teams
• Be A Part Of An Execution-Oriented And Winning Culture Within The Team
  o Ability to take a topline vision and translate it into detailed and timebound execution plans
  o Develop in-depth understanding of competitor tactics in the key customer markets. Show an ability to leverage competitive knowledge for strategic decision-making
  o Self-motivated, committed to driving excellence. Executes flawlessly on value drivers and key priorities of the business
• People Management
  o Ability to work cross-functionally with ease, engaging important stakeholder across the business where relevant
• Enterprise Leadership And Scalability
  o Strong business acumen. Understands ROI levers for marketing investments, able to envision both short-term and long-term implications of key decisions
  o Able to think beyond own area of responsibility while making key decisions with regards to focus areas, investments, and talent
  o Has the ambition to grow further in their career

You’re The Right Fit If You Have:

• A University degree (BA or MBA) in Marketing/Communications
• At least 7 years of professional experience in Brand Marketing
• Experience working in the UK, France or Germany
• Fluency in written and verbal English language communication
• Strong business acumen and growth mindset
• Exceptional analytical and communication skills
• Ability to work seamlessly with leaders at multiple levels
• Managerial courage and communication skills to effectively and constructively challenge, influence and guide senior leaders and experts in the organisation
• Skilled at working and leading in a multi-cultural, multi-matrix environment

How You’ll Feel
We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:
Grow: Be part of our global company with 20+ brands, allowing you to grow and develop your skills along multiple career paths
Learn: Access a wealth of learning resources, including LinkedIn Learning, the Lean Academy and our online university
Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity, and inclusion