Key Responsibilities
Digital Measurement & Instrumentation
Rebuild and own all GA4 tagging, Segment event tracking, and tracking governance.
Partner with engineering to ensure high-quality, accurate tracking across apps and web.
Implement international tagging and ensure global measurement consistency.
Maintain documentation for events, parameters, schemas, and naming conventions.
Digital Adoption Analytics
Re-establish measurement for all digital adoption metrics, including:
Boutique Redemption
Loyalty usage (points earned, redeemed, engaged users)
Academy consumption
Digital ordering behavior
Multi-touch adoption segments (Rewards + Boutique + Academy users)
Restore and manage the Digital Macro Dashboard with weekly/monthly updates.
Monitor adoption trendlines and produce KPI narratives for leadership.
Order Attribution & Revenue Impact
Build and maintain attribution models assigning orders to correct sources:
In-app
Web
CRM campaigns
Pop-up prompts (upsell, retain)
Promotions and loyalty nudges
Paid media / marketing
Develop methods to measure incremental revenue uplift from product features and interventions.
Product Analytics & Behavioral Insights
Conduct funnel, retention, and cohort analyses to understand user behavior and friction points.
Produce touchpoint analyses (e.g., Venn diagrams) to identify high-LTV customer groups.
Reveal segments where digital engagement drives materially higher lifetime value.
Support PMs with insights to shape product roadmaps and prioritization.
Experimentation & Optimization
Partner with Product to design and measure A/B tests.
Evaluate performance of:
Upsell pop-ups
Retention prompts
Surprise & Delight campaigns
Establish frameworks for continuous testing and optimization.
SEO, Web Analytics & Marketing Reporting
Manage Google Search Console, SEO reporting, and organic search health.
Provide GA4 reporting for marketing/media campaigns and support campaign analyses.
Support marketing with acquisition, attribution, and cross-channel insights.
Ad Hoc Insights & Leadership Support
Deliver quick-turnaround analyses for leadership and cross-functional teams.
Support product launches, adoption pushes, and performance deep dives.
Skills and Qualifications
Required
5+ years in product analytics, digital analytics, or growth analytics.
Strong expertise with GA4, Segment, Snowflake, Mixpanel and Tableau.
Fluent in SQL and comfortable working with event-level datasets.
Demonstrated success building instrumentation plans and maintaining data governance.
Experience measuring digital adoption, product usage, and feature performance.
Experience building attribution models across channels.
Strong understanding of SEO, Google Search Console, and web analytics.
Ability to independently prioritize and deliver in a fast-paced environment.
Excellent communication skills and ability to translate insights into action.
Preferred
Experience in mobile app analytics.
Experience with loyalty, commerce, or B2B2C digital experiences.
Familiarity with experimentation frameworks and uplift modeling.