PPC Specialist/Paid Search

PPC Specialist/Paid Search

Posted 2 weeks ago by 1752294363

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Negotiable
Outside
Remote
USA
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Accounting Advanced Design Systems Data-Driven Decision-Making Finance General Insurance Google Advertising Google Analytics Keyword Research Market Trend Pay Per Click Return On Investment Search Engine Optimisation Stakeholder Management

Summary: We are seeking an experienced Expert Google Ads / PPC Specialist to manage and optimize paid search campaigns for our client in a fully remote contract position. The role requires leveraging expertise in Google Ads, SEO, and PPC strategies to drive measurable results, particularly for small businesses. Candidates should have a passion for paid media and analytics, along with prior consulting experience. This position emphasizes data-driven decision-making and collaboration with internal teams to align marketing objectives.

Key Responsibilities:

  • Plan, launch, and optimize paid search campaigns across multiple platforms, including Google Ads.
  • Monitor campaign performance and make data-driven adjustments to improve ROI.
  • Conduct keyword research to identify high-performing search terms and opportunities.
  • Create compelling ad copy and develop effective targeting strategies.
  • Use Google Analytics to track user behavior and campaign outcomes.
  • Manage budgets effectively to maximize the impact of paid media efforts.
  • Collaborate with internal teams to align campaigns with broader marketing objectives.
  • Stay updated on industry trends and emerging technologies in paid search.
  • Generate detailed performance reports and share insights with stakeholders.

Key Skills:

  • Minimum of 5 years of experience managing PPC campaigns and paid search strategies.
  • Proficiency in Google Ads, Google Ad Manager, and Google Analytics.
  • Strong understanding of PPC metrics, bidding strategies, and optimization techniques.
  • Demonstrated ability to create and manage budgets for paid media campaigns.
  • Excellent analytical skills with the ability to interpret complex data sets.
  • Experience crafting effective ad copy and implementing keyword strategies.
  • Familiarity with the latest paid search trends and best practices.
  • Strong communication skills and the ability to present campaign results clearly.

Salary (Rate): undetermined

City: undetermined

Country: USA

Working Arrangements: remote

IR35 Status: outside IR35

Seniority Level: undetermined

Industry: IT

Detailed Description From Employer:

Description

We are looking for an experienced Expert Google Ads / PPC Specialist to manage and optimize paid search campaigns for our client. This is a Contract position, fully remote, where you will leverage your expertise in Google Ads, SEO, and PPC strategies to drive measurable results. If you have a passion for paid media and analytics, and prior experience consulting with small businesses on Google Ads strategy, we encourage you to apply.

Responsibilities:

Plan, launch, and optimize paid search campaigns across multiple platforms, including Google Ads.

Monitor campaign performance and make data-driven adjustments to improve ROI.

Conduct keyword research to identify high-performing search terms and opportunities.

Create compelling ad copy and develop effective targeting strategies.

Use Google Analytics to track user behavior and campaign outcomes.

Manage budgets effectively to maximize the impact of paid media efforts.

Collaborate with internal teams to align campaigns with broader marketing objectives.

Stay updated on industry trends and emerging technologies in paid search.

Generate detailed performance reports and share insights with stakeholders.

Requirements

Minimum of 5 years of experience managing PPC campaigns and paid search strategies.
Proficiency in Google Ads, Google Ad Manager, and Google Analytics.
Strong understanding of PPC metrics, bidding strategies, and optimization techniques.
Demonstrated ability to create and manage budgets for paid media campaigns.
Excellent analytical skills with the ability to interpret complex data sets.
Experience crafting effective ad copy and implementing keyword strategies.
Familiarity with the latest paid search trends and best practices.
Strong communication skills and the ability to present campaign results clearly.

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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