PPC Specialist
Posted 1 week ago by MacGregor Black
Negotiable
Undetermined
Remote
United Kingdom
Summary: The PPC Specialist role involves managing and optimizing paid media campaigns for a fast-growing functional drinks brand in the UK. The position requires a data-driven expert who can work independently in a dynamic environment, focusing on performance metrics and audience targeting. The role is fractional, requiring approximately 2-3 days of work per week, with remote flexibility and occasional in-person meetings in London. The ideal candidate will have strong experience in PPC for FMCG, DTC, or lifestyle brands.
Key Responsibilities:
- Plan, launch and optimise paid media campaigns across Google and paid social
- Manage and report on performance metrics, budget pacing, and ROAS
- Advise on audience segmentation, targeting, and landing page performance
- Collaborate with the broader marketing team to ensure campaign alignment
- Keep up to date with industry trends and algorithm changes
- Use a test-and-learn approach to optimise campaigns and scale growth
Key Skills:
- Strong experience managing PPC campaigns for FMCG, DTC, or lifestyle brands
- Confident in Google Ads, Meta Ads Manager and supporting analytics tools
- Highly analytical with the ability to present clear, insight-led reports
- Self-motivated and capable of working autonomously
- Based in the UK, ideally available for occasional in-person sessions
- Comfortable working 2–3 days per week in a freelance or consultancy capacity
Salary (Rate): undetermined
City: undetermined
Country: United Kingdom
Working Arrangements: remote
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
PPC Specialist
Are you a data-driven PPC expert who knows how to scale smartly? Do you thrive in agile, early-stage environments where you can take real ownership? Fancy working with a fast-growing functional drinks brand that’s turning heads in the lifestyle space?
MacGregor Black are supporting a premium functional beverage brand in their search for a PPC Specialist . This is a UK-based fractional role for someone with strong paid performance experience who’s confident working independently and delivering results in a fast-paced, entrepreneurial environment. The business is a high-growth challenger brand within the lifestyle and wellness space, backed by investment and poised to scale. With an impressive design-led product range and strong founder-led vision, they’re building a business that blends commercial ambition with cultural relevance.
Key Requirements
- Plan, launch and optimise paid media campaigns across Google and paid social
- Manage and report on performance metrics, budget pacing, and ROAS
- Advise on audience segmentation, targeting, and landing page performance
- Collaborate with the broader marketing team to ensure campaign alignment
- Keep up to date with industry trends and algorithm changes
- Use a test-and-learn approach to optimise campaigns and scale growth
What are we looking for?
- Strong experience managing PPC campaigns for FMCG, DTC, or lifestyle brands
- Confident in Google Ads, Meta Ads Manager and supporting analytics tools
- Highly analytical with the ability to present clear, insight-led reports
- Self-motivated and capable of working autonomously
- Based in the UK, ideally available for occasional in-person sessions
- Comfortable working 2–3 days per week in a freelance or consultancy capacity
Salary & Commitment
- Competitive day rate, based on experience
- Fractional role, approx. 2–3 days per week
- Remote working with occasional London meetings
For further information or to apply directly contact Kieron Hall at MacGregor Black.