Summary: As a Paid Search Specialist at a UK-based agency, you will oversee the performance of B2B clients by creating and optimizing Google Ads campaigns to drive lead generation and conversion growth. This fully remote contractor role offers opportunities for professional development and collaboration with a diverse client portfolio. You will analyze data to enhance campaign performance and maintain client satisfaction through effective communication and reporting. The position emphasizes innovation and ambition in the performance marketing landscape.

Key Responsibilities:

• Drive lead generation and conversion growth by creating, managing, and optimizing Google Ads campaigns.
• Analyze data to identify trends and implement optimizations to improve campaign performance.
• Collaborate with clients to align Google Ads strategies with their business objectives.
• Manage budgets and allocate resources to maximize ROI on ad spend.
• Stay updated on industry trends and adopt new Google Ads features.
• Deliver clear reports on KPIs to ensure transparency and client trust.
• Participate in strategic planning to align Google Ads efforts with broader marketing goals.

Key Skills:

• At least 4 years of hands-on experience with Google Ads, including Search, Display, YouTube, and PMAX campaigns.
• Strong experience in an advertising agency and with B2B clients.
• Understanding of other paid media channels such as Meta.
• Experience in client communication and relationship building.
• T-shaped marketing knowledge across different areas of the marketing funnel.
• Detail-oriented with a passion for data analysis.
• Self-starter with the ability to work independently.
• Fluency in English, both written and verbal.

Salary (Rate): 40000

City: undetermined

Country: UK

Working Arrangements: remote

IR35 Status: undetermined

Seniority Level: Mid-Level

Industry: IT