Performance Marketing Specialist
Posted 1 week ago by Gleeson Recruitment Group
£40,000 Per year
Fixed-Term
Remote
London, England, United Kingdom
Summary: The Performance Marketing Specialist role focuses on driving growth through high-impact campaigns on Google Ads and Meta platforms for a global health and wellness e-commerce leader. This remote position requires expertise in managing substantial advertising budgets and optimizing campaign performance. The successful candidate will collaborate with various teams to create comprehensive reports and stay ahead of industry trends. The role offers competitive salary and career development opportunities within a diverse and inclusive environment.
Key Responsibilities:
- Plan and execute high-impact campaigns across Google Ads and Meta platforms
- Manage substantial advertising budgets to maximise ROI
- Conduct keyword research, audience segmentation, and creative development
- Monitor campaign performance and implement data-driven optimisations
- Run A/B tests on creatives, landing pages, and targeting strategies
- Analyse performance using Google Analytics and platform dashboards
- Create comprehensive performance reports with actionable insights
- Collaborate with creative, content, and product teams
- Stay ahead of industry trends and competitor activities
Key Skills:
- 2+ years in performance marketing with strong Google Ads and Meta expertise
- Proven track record managing significant ad spend with excellent ROI
- Deep understanding of key metrics (CPA, ROAS, CTR, conversion rates)
- Proficiency in Google Analytics and data analysis
- TikTok advertising and app marketing experience (desirable)
- Additional European languages (desirable)
- Strong analytical and communication abilities
- Self-motivated with excellent project management skills
Salary (Rate): £40,000 yearly
City: London
Country: United Kingdom
Working Arrangements: remote
IR35 Status: fixed-term
Seniority Level: Mid-Level
Industry: Marketing
Performance Marketing Specialist (Google & Meta Focus) Remote - Europe | £40,000 | Fixed-Term Contract
About the Company
Join a global leader in health and wellness e-commerce that's revolutionising how people access vitamins, supplements, and natural products worldwide. With over 50,000 products shipped to 180+ countries, they're a fast-growing company passionate about making wellness accessible to everyone.
The Opportunity
They're seeking a results-driven Performance Marketing Specialist to join their dynamic European marketing team. This remote role offers the perfect opportunity to drive significant growth across European markets while working with cutting-edge advertising platforms.
What You'll Do
- Campaign Management
- Plan and execute high-impact campaigns across Google Ads (Search, Shopping, Display, YouTube) and Meta platforms
- Manage substantial advertising budgets to maximise ROI
- Conduct keyword research, audience segmentation, and creative development
- Optimisation & Analysis
- Monitor campaign performance and implement data-driven optimisations
- Run A/B tests on creatives, landing pages, and targeting strategies
- Analyse performance using Google Analytics and platform dashboards
- Scale successful campaigns and identify growth opportunities
- Reporting & Strategy
- Create comprehensive performance reports with actionable insights
- Collaborate with creative, content, and product teams
- Stay ahead of industry trends and competitor activities
What They're Looking For
Essential Experience:
- 2+ years in performance marketing with strong Google Ads and Meta expertise
- Proven track record managing significant ad spend with excellent ROI
- Deep understanding of key metrics (CPA, ROAS, CTR, conversion rates)
- Proficiency in Google Analytics and data analysis
Desirable Skills:
- TikTok advertising and app marketing experience
- Additional European languages
- Strong analytical and communication abilities
- Self-motivated with excellent project management skills
What They Offer
- Competitive salary: £40,000 per annum
- Full remote flexibility across Europe
- Global impact: Join a rapidly expanding international company
- Career development: Continuous learning opportunities in performance marketing
- Collaborative culture: Work with diverse, international teams
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