Summary: The Performance Marketing Manager at Tribal will lead the planning, execution, and optimization of paid media campaigns across various platforms to enhance e-commerce performance. This role requires a strong focus on data analysis and customer retention strategies, while managing a significant monthly budget. The position is fully remote, offering flexibility and the opportunity to contribute to a purpose-driven fashion brand. Ideal candidates will have a proven track record in scaling performance campaigns and a passion for growth strategy.

Key Responsibilities:

• Own the planning, execution, and optimization of paid ad campaigns across Google Ads and Meta Ads.
• Manage and scale a monthly paid media budget of $50,000+, focused on meeting ROAS, CPA, and revenue targets.
• Conduct deep performance analysis using Google Analytics, Meta Ads Manager, GA4, and reporting tools.
• Continuously test and refine creatives, targeting, bidding, and placements.
• Collaborate with content, creative, and product teams to ensure high-performing ad assets.
• Identify and explore new channels for experimentation.
• Manage automated email workflows and define segmentation strategies in CRM.
• Monitor and improve performance of email campaigns and run A/B tests.
• Contribute to the development of loyalty and retention programs.

Key Skills:

• 3+ years of experience managing performance campaigns on Google Ads and Meta Ads for B2C or e-commerce brands.
• Proven ability to scale paid media accounts while maintaining or improving ROI.
• Strong data analysis skills, including familiarity with GA4 and conversion tracking.
• Experience with CRM platforms and collaboration with external CRM vendors.
• Excellent communication and time management skills.
• Bonus: Experience with TikTok Ads, Pinterest Ads, or affiliate marketing.

Salary (Rate): 11,000

City: undetermined

Country: United Kingdom

Working Arrangements: remote

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Other