Performance Marketing Manager
Posted Today by Haystack
Negotiable
Outside
Remote
London, England, United Kingdom
Summary: The Performance Marketing Manager role involves optimizing Google Shopping and PMax performance for a rapidly scaling online marketplace. The position requires a technical marketer to manage large-scale campaign structures and drive revenue through advanced data strategies. The role emphasizes hands-on expertise in feed management and analytics to ensure performance data integrity. This is a fully remote position with an immediate start for a high-impact contract.
Key Responsibilities:
- Own the architecture and management of PMax and Standard Shopping campaign structures across large product catalogues.
- Lead the technical health of the Google Merchant Center, including feed rules and diagnostics.
- Drive daily trading decisions using SKU-level economics and performance cohorts.
- Maintain tracking integrity across Google Tag Manager and server-side tagging.
- Collaborate with Data and BI teams to implement scalable automation frameworks.
Key Skills:
- Deep expertise in Google Shopping and Performance Max with experience managing large-scale product catalogues.
- Advanced experience with Feed Management tools like Channable or DataFeedWatch.
- Ability to optimize towards profit and contribution-based metrics.
- Technical proficiency in Google Merchant Center and GTM.
- Analytical mindset with a focus on quick fixes in a fast-paced environment.
Salary (Rate): undetermined
City: London
Country: United Kingdom
Working Arrangements: remote
IR35 Status: outside IR35
Seniority Level: undetermined
Industry: Marketing
Contract Performance Marketing Manager We're working with a rapidly scaling online marketplace that is disrupting the digital retail space on this exciting opportunity. We are seeking a high-octane specialist to own and optimize Google Shopping and PMax performance at a massive scale across millions of SKUs. This is a high-impact, hands-on role for a technical marketer who thrives in the detail. You will be responsible for building scalable frameworks, managing complex feed logic, and driving incremental revenue through advanced segmentation and data integrity using tools like Google Merchant Center, GTM, and Channable.
The Role Own the architecture and management of massive PMax and Standard Shopping campaign structures across catalogues of 100K to 1M+ SKUs. Lead the technical health of the Google Merchant Center, including feed rules, diagnostics, and translating commercial margins into feed logic. Drive daily trading decisions by leveraging SKU-level economics, propensity modeling, and performance cohorts to maximize contribution. Maintain tracking integrity across Google Tag Manager (GTM) and server-side tagging to ensure all performance data is measurable and testable. Partner closely with Data and BI teams to implement scalable automation frameworks and reduce budget wastage on low-value queries.
What You'll Need Deep, hands-on expertise in Google Shopping and Performance Max (PMax) with a track record of managing large-scale product catalogues. Advanced experience with Feed Management tools such as Channable or DataFeedWatch to drive performance segmentation. Proven ability to optimize towards profit and contribution-based metrics rather than just standard ROAS. Technical proficiency in Google Merchant Center, GTM (Google Tag Manager), and custom labeling systems. A highly analytical, test-and-learn mindset with the ability to deploy quick fixes in a fast-paced trading environment.
What's On Offer Competitive Daily Rate - Outside IR35 status. 100% Fully Remote working flexibility across the UK. Immediate start with an initial 3-month high-impact contract. The chance to operate at a truly massive scale within a high-growth marketplace environment. Apply via Haystack today!