Performance Marketing -Business Systems Analyst - Marketing Activations -Remote(Canada)

Job Description

• Support Performance Marketing team on Marketing Activations, including the build, QA, and deployment of Marketing Email, Push, and NBO.
• Build, test, and deploy personalized and dynamic emails using AMP script, HTML, and CSS.
• Create and manage smart forms, landing pages, and automations in Automation Studio to streamline marketing workflows.
• Manage email list segmentation, targeting, and audience data imports, ensuring accuracy and compliance.
• Conduct HTML email QA across Outlook, Gmail, iOS, and Android, including validation of links, images, and tracking parameters.
• Collaborate with Marketing, Design, and Engineering teams to translate campaign briefs into requirements, user stories, and testable deliverables.
• Support ESP operations, including campaign scheduling, approvals, and tracking governance, such as UTM setup and link validation.
• Log, track, and resolve issues using Jira or Azure DevOps, and maintain QA checklists and regression documentation.