Performance Ads Specialist – Meta & Google
Posted 7 days ago by 1749347370
Negotiable
Undetermined
Remote
United Kingdom
Summary: The Performance Ads Specialist will manage and optimize ad campaigns on Meta and Google Ads for eCommerce, SaaS, and B2B clients within a remote team. This role involves full ownership of client budgets and strategy execution, focusing on driving performance through data analysis and collaboration with various teams. The position requires a minimum of three years of experience in running ad campaigns and a strong understanding of paid traffic strategies. The role offers a flexible remote-first culture with opportunities for career growth.
Key Responsibilities:
- Plan and execute paid media campaigns on Meta and Google platforms
- Monitor KPIs such as ROAS, CPA, and CTR to drive performance
- Manage budgets from $10K to $100K/month across multiple ad accounts
- Conduct A/B testing on creatives, targeting, and ad placements
- Analyze data and generate insights using GA4 and Looker Studio
- Collaborate with designers, content teams, and developers to improve conversion funnel
Key Skills:
- 3+ years of experience running Meta and Google Ads campaigns
- Deep understanding of paid traffic strategy, bidding models, and audience segmentation
- Familiar with GA4, Meta Events Manager, and Google Tag Manager
- Strong analytical thinking and problem-solving skills
- Ability to work independently and communicate effectively in a remote environment
Salary (Rate): undetermined
City: undetermined
Country: United Kingdom
Working Arrangements: remote
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
About the Role We're looking for a sharp and motivated Performance Ads Specialist to join our remote team. You will be responsible for managing and optimizing ad campaigns on Meta (Facebook & Instagram) and Google Ads for eCommerce, SaaS, and B2B clients. This is a high-impact role with full ownership of client budgets and strategy execution.
Responsibilities
- Plan and execute paid media campaigns on Meta and Google platforms
- Monitor KPIs such as ROAS, CPA, and CTR to drive performance
- Manage budgets from $10K to $100K/month across multiple ad accounts
- Conduct A/B testing on creatives, targeting, and ad placements
- Analyze data and generate insights using GA4 and Looker Studio
- Collaborate with designers, content teams, and developers to improve conversion funnel
Requirements
- 3+ years of experience running Meta and Google Ads campaigns
- Deep understanding of paid traffic strategy, bidding models, and audience segmentation
- Familiar with GA4, Meta Events Manager, and Google Tag Manager
- Strong analytical thinking and problem-solving skills
- Ability to work independently and communicate effectively in a remote environment
What We Offer
- Monthly pay range: $1,500–$2,500 (based on experience and performance)
- Remote-first culture with flexible working hours
- Opportunity to work with global brands and scale high-growth ad accounts
- Growth path to a senior strategist or team lead role
How to Apply Send us your resume, portfolio, and a few bullet points about campaigns you’ve managed — results speak louder than titles.