Paid Social Media Manager

Key Responsibilities

• Lead the execution of paid social campaigns across platforms including Facebook/Instagram, LinkedIn, Pinterest, and Reddit.
• Monitor campaign performance daily and optimize based on KPIs.
• Collaborate with business teams on campaign planning and performance reviews.
• Develop ongoing testing plans to identify growth opportunities and innovative tactics.
• Manage external partner relationships and explore new channels for acquisition.
• Provide oversight and coaching to junior team members, fostering their professional development.
• Present insights and strategic recommendations to client teams and internal stakeholders.

Key Requirements and Technology Experience

• 6+ years of hands-on experience managing paid social campaigns, actively working within buying tools at an agency and/or in-house media team.
• 2+ years of experience leading large social media brands and mentoring/managing junior team members.
• Bachelor's degree in Marketing.
• Experience with B2C and B2B campaigns, particularly in financial, health, or retail sectors.
• Familiarity with campaign building, pacing, optimizing, and reporting.
• Advanced skills in Excel and PowerPoint.