Paid Digital Marketing Manager – Membership

Summary: The Paid Digital Marketing Manager for a nature conservation charity will lead income-generating recruitment campaigns through effective management of paid digital advertising across various platforms. The role requires expertise in digital marketing techniques, budget management, and collaboration with other marketing teams to optimize conversion rates. This is a part-time, fixed-term position for 30 hours per week, primarily remote with occasional office meetings. The ideal candidate should have a passion for nature and experience in the charity sector.

Key Responsibilities:

• Manage the delivery of paid search, social, and display advertising campaigns.
• Oversee media agency activities to ensure effective planning and monitoring.
• Collaborate with direct marketing managers to integrate paid and offline campaigns.
• Optimize landing pages and sign-up journeys to enhance conversion rates.
• Utilize tracking, measurement, and analytic tools for campaign performance.
• Manage a significant annual paid digital media budget exceeding £500k.
• Develop effective messaging and creative strategies to drive conversions.

Key Skills:

• Experience in planning and executing digital advertising campaigns across PPC, Paid Social, and Display.
• Comprehensive understanding of digital marketing techniques and targeting strategies.
• Expertise in optimizing landing pages and sign-up journeys.
• Proficiency with tracking, measurement, and analytic tools for paid digital media.
• Strong budget management skills for significant media budgets.
• Creative instincts for messaging that drives conversion and income.
• Experience in a charity or fundraising team with knowledge of fundraising compliance is advantageous.

Salary (Rate): 35259

City: Easton-In-Gordano

Country: United Kingdom

Working Arrangements: remote

IR35 Status: fixed-term

Seniority Level: Mid-Level

Industry: Other