MarTech Lead (Adobe Target)
Posted 1 week ago by 1758796040
Negotiable
Outside
Remote
USA
Summary: The MarTech Lead (Adobe Target) role requires a seasoned professional with extensive experience in media, eCommerce, and retail, specifically focusing on Adobe Target. The position emphasizes leadership and mentorship, alongside a strong technical background in the Adobe Experience Cloud ecosystem. The candidate will be responsible for designing and executing advanced testing methodologies to enhance personalization and segmentation strategies. This role is remote and classified as outside IR35.
Key Responsibilities:
- Lead and mentor teams in the implementation of Adobe Target.
- Design and execute advanced testing methodologies including multivariate testing and personalization algorithms.
- Utilize Adobe Experience Cloud tools to enhance marketing strategies.
- Analyze test results using statistical methods to derive actionable insights.
- Communicate complex concepts effectively to both technical and business stakeholders.
Key Skills:
- Extensive Media/eComm/Retail background.
- 5+ years of hands-on experience with Adobe Target in an enterprise environment.
- Proven track record in segmentation, multivariate testing, and personalization at scale.
- Strong technical understanding of Adobe Experience Cloud ecosystem (Analytics, AEP/RT-CDP, AEM).
- Solid grasp of front-end technologies (HTML, CSS, JavaScript).
- Analytical mindset with experience using statistical methods.
- Excellent communication skills.
- Experience in retail, beauty, or consumer goods highly preferred.
Salary (Rate): undetermined
City: undetermined
Country: USA
Working Arrangements: remote
IR35 Status: outside IR35
Seniority Level: undetermined
Industry: Other
REQUIRED SKILLS:
- Must have extensive Media/eComm/Retail background
- Must have experience in leadership/mentorship roles
- Must have 5+ years with Adobe Target
Qualifications
- 5+ years of hands-on experience with Adobe Target in an enterprise environment.
- Proven track record in segmentation, multivariate testing, and personalization at scale.
- Strong technical understanding of Adobe Experience Cloud ecosystem (Analytics, AEP/RT-CDP, AEM).
- Ability to design and execute advanced testing methodologies (multivariate, holdout groups, personalization algorithms).
- Solid grasp of front-end technologies (HTML, CSS, JavaScript) to support hands-on execution.
- Analytical mindset with experience using statistical methods to evaluate test results.
- Excellent communication skills, able to translate complex concepts into actionable insights for both technical and business audiences.
- Experience in retail, beauty, or consumer goods highly preferred.