About the Role: Resource would need to have an active, up-to-date Marketo certification.
Responsibilities
- Marketo certified and Baseline certification of Core Concepts 1 & 2.
- Create and optimize E-Mail templates ensuring cross-platform compatibility and brand consistency.
- Develop and maintain email nurture campaigns, drip sequences, and automated workflows.
- Implement A/B testing for email subject lines, content, and landing page elements.
- Manage lead scoring models and campaign attribution tracking.
Required Skills: Skills related to Marketo execution and E-Mail marketing.