Marketing Operations Transformation Consultant

PURPOSE

Seeking a senior contractor to strengthen Marketing Operations processes for campaigns built in Braze and Amperity. The goal is to accelerate and standardize campaign delivery, reduce process variability, strengthen QA, and increase team capacity. In partnership with Marketing Analytics, the contractor will help ensure campaign execution reflects business objectives and data-driven audience and journey plans, with measured performance informing ongoing improvements.

POSITION RESPONSIBILITIES

• Identify and prioritize opportunities. Within the first two weeks, review existing documentation and validate key details through focused conversations. Establish a prioritized implementation plan with owners, dependencies, baselines, and success measures. Focus the work on changes that improve Marketing Operations’ speed, quality, reliability, and capacity, accounting for business constraints and existing decision rights/accountabilities across teams.
• Redesign and implement campaign processes. Examine how campaign work is built and delivered in Braze and Amperity. Identify avoidable steps, over-engineered customization, inconsistent build practices, rework, and delays. Personally lead priority process changes from design through implementation and team adoption, including updated workflows, build practices, standards, and controls. Implement changes within Marketing Operations’ remit and recommend improvements to adjacent activities that impact the team.
• Establish effective QA and release controls. Implement consistent, risk-based QA standards, checklists, test evidence, defect tracking, and release gates. Cover requirements, audience and data logic, content, links, personalization, consent and suppression, rendering, approvals, and launch readiness. Define how changing requirements, late assets or approvals, and compressed timelines are managed, including escalation and explicit launch-readiness decisions. Establish appropriate separation between campaign build, independent QA (including defining a job description for a QA analyst), and release approval, and implement a workable QA ownership or coverage model.
• Embed data-driven audience and journey planning in campaign operations. Work with Marketing Analytics to establish a repeatable approach to segment criteria, audience selection, and touchpoint sequencing across owned and paid channels, grounded in business objectives, customer data, experimentation, and measured performance. Maximize reach while managing deliverability and recipient fatigue. Create reusable audience segments, journey maps, and templates, with customization guided by only evidence of incremental impact. Translate approved plans into clear, campaign-ready build requirements and QA checks.
• Prioritize platform capabilities and data enablement. Research, recommend, and implement relevant Braze and Amperity capabilities based on expected impact, feasibility, and ability to measure results. Establish a process for requesting, defining, validating (with appropriate data stewards/SMEs), documenting, and approving new data points, then coordinating their activation in Amperity and Braze.
• Put the improved operating model into active use. Measure outcomes against agreed baselines and leave the new processes and standards in active use by the end of the engagement.

EXPERIENCE AND QUALIFICATIONS

• 5+ years of hands-on experience with Braze and Amperity, including building, launching, and monitoring campaigns with both platforms in live marketing operations.
• Extensive experience redesigning and implementing marketing operations or campaign delivery processes across multiple use cases and operating contexts, with the ability to draw on that experience to define practical, effective best practices.
• Proven record of increasing delivery speed, quality, reliability, and team capacity through changes that teams adopt.
• Deep experience with campaign QA, risk-based testing, defect management, release controls, and separation of build and QA responsibilities.
• Experience building reusable audience segments and campaign practices and connecting CDP data to ESP activation.
• Strong knowledge of audience strategy, journey planning, experimentation, deliverability, recipient fatigue, and campaign measurement.
• Ability to work directly in platforms and translate business objectives and analytical findings into practical campaign workflows.
• Experience clarifying responsibilities and handoffs across teams while working within existing ownership and decision rights.

PREFERRED SKILLS

• Experience clarifying responsibilities and handoffs across teams while working within existing ownership and decision rights.
• Braze/Amperity certifications preferred
• Relevant certification in process improvement or quality assurance a plus

EDUCATION

• Bachelor’s degree required