Summary: The Marketing Operations Specialist role focuses on leveraging HubSpot and Account-Based Marketing (ABM) strategies to enhance lead conversion and optimize marketing systems. This contractor position is remote and requires a data-driven marketing professional to manage workflows, qualify leads, and collaborate with sales teams to ensure effective pipeline management. The successful candidate will play a crucial role in tracking marketing performance and driving sales success.

Key Responsibilities:

• Manage and optimise the company’s HubSpot platform, ensuring alignment between marketing and sales functions.
• Design, implement, and refine automated workflows to nurture leads and deliver personalised communications.
• Qualify leads using ABM strategies and channel-based criteria, converting them into Sales Qualified Leads (SQLs).
• Create and maintain marketing performance reports and dashboards to track campaign effectiveness.
• Collaborate closely with the sales team to ensure efficient lead handoff and cohesive funnel management.

Key Skills:

• Extensive hands-on experience with HubSpot.
• Deep understanding of ABM, lead qualification, and channel-based lead distribution.
• Skilled in data analysis with the ability to extract insights and make actionable recommendations.
• Proficient in marketing automation best practices and workflow development.
• Highly organized with strong problem-solving skills and attention to detail.

Salary (Rate): 70000

City: undetermined

Country: United Kingdom

Working Arrangements: remote

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing