Marketing Mix Modelling (MMM) Subject Matter Expert

Job Title: Marketing Mix Modelling (MMM) Subject Matter Expert

Your New Daily rate: £469 p/day PAYE or £636 p/day* umbrella

Duration: Until 31/12/2026 initially

Location: Central London - Can be fully remote

Start date: ASAP

Working hours: 37.5 hours per week

Who you'll be working for: Our client, a major FTSE100 business, who have fantastic offices in London are looking for a Marketing Mix Modelling (MMM) Subject Matter Expert.

What You'll be Doing: The project/initiative name “MMM” includes all work pertaining to improving media spend coverage of Marketing Mix Modelling from 65% to 80% at the company through availability of Marketing Mix Models (in-house and outsourced to a modelling partner). Multiple squads are part of the MMM initiative and loosely ladder up into the follow different areas:

• Modelling.
• Data Ingestion & automation.
• Internalisation of external developed architecture.
• Visualisation.

Background As the business looks to increase the coverage of MMM via their internally built capability, they require a MMM SME to aid the Business Units (BUs) translate modelling results into actionable insights to realise value. They require a seasoned MMM professional with extensive CPG/ Consumer health experience to scope MMM deliveries, deliver model results and work with local stakeholders to provide actionable insights with immediate impact.

Scope Work with local stakeholders to scope MMM deliveries (including what data to include and aligning on the scope of the models). Once the Data Scientists have complete models, deliver these models to the local stakeholders in the PowerBI report, and work with local stakeholders to provide actionable insights that have aide realising the value from the tool (e.g. by optimising the media mix).

The Skills You'll Need to Succeed: Experience of delivering MMM to client either agency or client side. Experience delivering models for consumer health brands or similar. Experience delivering models for clients with a global footprint (e.g. involved in projects across EMEA, APAC, US, LATAM.) Understanding of Econometrics.

*Please note this Umbrella rate is the amount payable to Umbrella company - this does not represent what you will actually receive from the Umbrella company

We would be grateful if you could send your CV as a Word document. If your application is successful, you will be contacted within 7 days. We regret that due to the high volume of applications we receive we cannot provide feedback on individual CVs. Please note that we can only consider candidates who are eligible to work in the UK and are able to provide relevant supporting documentation.

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