Marketing Manager
Posted 1 week ago by 1764671589
Negotiable
Outside
Remote
USA
Summary: Estuate Inc is seeking a part-time Marketing Manager for a remote role focused on supporting the launch of a new institute. The position involves developing content for various audiences, maintaining the institute's website, and managing social media channels. The ideal candidate will have experience in cross-functional marketing programs and a strong understanding of audience needs. This role requires creativity, strategic thinking, and the ability to work collaboratively with the institute's leadership team.
Key Responsibilities:
- Maintaining the Institute's website with the latest content and design updates.
- Developing event marketing materials.
- Creating and distributing a quarterly institute newsletter.
- Working with writers to craft stories on research projects and events.
- Creating social content and managing institute social channels.
- Coordinating with GSB communications and partner teams to amplify institute news.
- Maintaining consistency of the institute's messaging and brand usage.
Key Skills:
- Experience building and executing cross-functional marketing programs.
- Excellent web and social media management and writing skills.
- Creative, design-forward approach with light design work capabilities.
- Strategic thinking with tactical execution.
- Responsive, process-driven partner with attention to detail.
- Comfort with managing through ambiguity.
- Bachelor's degree.
- 5-7 years of marketing experience with 3-5 years in digital communications.
- Familiarity with university settings and tools (Gsuite, Slack, Drupal, Instagram, X, LinkedIn).
Salary (Rate): undetermined
City: undetermined
Country: USA
Working Arrangements: remote
IR35 Status: outside IR35
Seniority Level: undetermined
Industry: Marketing
Estuate Inc is hiring for Marketing Manager
Part time role
Remote
Description:
About the contractor role
You will play a key role in supporting the launch of the new institute by developing timely content related to our research, academic experiences, and convenings. You will help grow awareness of the institute by developing timely content to serve our primary audiences: internal (faculty, students, staff) and external (alumni, academic and industry leaders in business, government, and society, policymakers).
Your primary responsibilities and contributions will support ongoing programming by:
Maintaining the Institute s website with latest content and design updates (to be launched in 2026)
Developing event marketing materials
Developing and distributing a quarterly institute newsletter
Working with writers to craft stories on research projects, events, and more
Creating social content and managing institute social channels (to be launched)
Coordinating with GSB communications and partner teams to amplify institute news on GSB and partner channels
Maintaining consistency of the institute s messaging and brand usage
You will work closely with members of the institute staff leadership team on all of these engagements. We are here to support your success.
We d love to hear from you if you have:
Experience building and executing cross-functional marketing programs. Excellent understanding of audience needs by medium and ability to create standout content.
Excellent web and social media management and writing skills. Ability to create timely and high quality pieces for web, email, social media, and print.
Creative, design-forward in approach. Well-rounded ability to do some light design work (e.g., newsletter layout, image photoshopping) with fluency in digital design tools to support written content pieces with integrated design and templates.
Strategic thinking with tactical execution. Ability to set and implement high-level communications goals and execute to those goals. Demonstrated interest in research and academia-based content is a plus.
Valued contributor. Responsive, process-driven partner, with excellent attention to detail and time management.
Comfort with managing through ambiguity in building something from the ground up.
Requirements:
Minimum requirements
Bachelors degree
5-7 total years of marketing experience with 3-5 years of digital communications experience
2 days/week, flexible hours and schedule as long as project deadlines are met
Comfortable with university setting, guidelines and tools (Gsuite, Slack, Drupal, Instagram, X, LinkedIn)