Marketing Manager

MARKETING MANAGER
Remote with Occasional Travel
12 month fixed term contract
37.5 hours a week
£40,000 to £45,000 DOE plus bonus
EMPLOYEE BENEFITS*
23 days annual leave + bank holidays, raising to 28 days (increasing upon length of service)
Home Working Allowance
Summer & Winter Company Day
Private Medical Insurance
Blue Light Card Eligible
Cycle to Work
Life Assurance
Enhanced Parental Leave
Company Pension
Eyesight Tests
Refer a Friend Bonus
Employee Assistance Programme
Liaison Latte (weekly expensed coffee & cake)
Give as You Earn
*List not exhaustive

JOB SUMMARY
As a Marketing Manager, you will lead the delivery of integrated B2B marketing activity across our Group of businesses. Working closely with commercial and product teams, you will shape and execute marketing plans, optimise campaigns using data-led insights, and make full use of Microsoft Dynamics 365 for automation and reporting. You will work across a wide range of campaigns and initiatives – all contributing to improving outcomes and creating positive impact across the NHS.

PRINCIPAL TASKS & ACTIVITIES
Strategy & Planning: Develop and execute multi-channel marketing plans aligned with Liaison Group’s growth objectives. Collaborate with product managers and commercial teams to create compelling propositions messaging and sales materials. Strong understanding of end-to-end marketing strategy, with the ability to demonstrate ROI and identify engagement opportunities for new products and services.
Digital Marketing & Automation: Manage inbound/outbound campaigns, social media, paid ads, and content marketing. Use D365 for automation and segmentation. Lead product development initiatives and digital campaigns that drive website performance and convert traffic into qualified leads.
Campaign Management & Reporting: Monitor and optimise campaigns, deliver ROI reports with actionable insights. Deliver monthly ROI reports with actionable insights for continuous improvement.
Content & Brand: Oversee creation of product collateral, strengthen brand positioning, and ensure consistency across all channels.
Stakeholder Engagement: Build strong relationships internally and externally, aligning marketing initiatives with business objectives. Represent Marketing at internal meetings and strategic planning sessions.

EXPERIENCE
Essential: Proven generalist B2B marketing experience, ideally in healthcare or professional services. Strong analytical skills for ROI reporting and campaign optimisation. Excellent written and verbal communication skills with a keen eye for detail. Highly organised with strong project management capability. Creative mindset with the ability to generate fresh ideas for content and campaigns.
Desirable: Experience in digital marketing strategy (SEO, PPC, social media). CIM or equivalent marketing qualification. Familiarity with GDPR compliance and data privacy best practices. Ability and willingness to travel within the UK essential.

Personal Qualities: Naturally curious, with a genuine eagerness to learn. Ready to take on briefs that need translating into creative, compelling outputs. Meticulous attention to detail, with the confidence to take ownership and show what you can do. Strong relationship builder with excellent influencing skills. Thrives in fast-paced, dynamic environments where there’s real scope to make an impact. Positive, proactive, and adaptable — with a genuine can-do attitude. A sociable, collaborative team player, motivated by work that ultimately makes a difference across the NHS.

ABOUT US
Liaison Group is a well-established and trusted partner within the health economy, delivering significant savings for reinvestment into health and social care through our Workforce, Financial, and Care services. We are proud to be early adopters of workplace innovation. In early 2020, we embraced change and transitioned to a fully remote operating model. Today, our team of just over 400 employees spans the UK, benefiting from the flexibility and balance that remote working provides. We are proud to say that we are currently the:
1st Best Large Company To Work For in the UK
1st Best Consultancy To Work For in the UK
Our people are highly engaged, and we’re proud to hold recognitions that reflect this
We have been consecutively awarded a 3-star rating by Best Companies, officially recognising Liaison Group as a World Class Company to Work For.

Our Vision
To transform the health economy.
Our Values
We are guided by four core values that shape how we work with our colleagues and clients:
Care – We are proud to help the health economy save money and care deeply about people.
Honesty – We operate with integrity and transparency in all our interactions.
Inspire – We lead the way in health economy innovation.
Guide – We provide expert guidance to help clients maximise every savings opportunity.

Why Work With Us
At Liaison Group, we believe that work should support your wellbeing, growth, and personal life. We offer:
Career Development – Access to training and development opportunities to help you grow.
Competitive Benefits – Including increasing holiday entitlement, a contributory pension, private healthcare, and more.
Wellbeing Support – Ongoing programmes to support your mental, physical, and emotional health.
Community & Culture – Join a supportive, ambitious team with opportunities to participate in company events, physical challenges, bi-annual away days, and social activities.
We are committed to fostering a diverse and inclusive workplace. As an equal opportunity employer, we welcome applications from all backgrounds and are proud to be a place where everyone can be themselves and succeed on merit. Liaison Group is also a proud signatory of the Good Recruitment Charter and an active participant in the Good Recruitment Campaign.

Thank you for considering a career with Liaison Group. We look forward to welcoming you to our team.