Marketing Manager - 7 months FTC

Marketing Manager - 7 months FTC

Posted 1 week ago by Armstrong Lloyd

Negotiable
Outside
Remote
Basingstoke, Hampshire, UK

Summary: The role of Marketing Manager is a part-time position on a 7-month fixed-term contract, primarily focused on executing lead generation strategies within a cybersecurity business. The candidate will work autonomously to implement multi-channel marketing campaigns and manage partner relationships, contributing to the company's growth in the cybersecurity sector. This position allows for remote work flexibility while requiring a commitment until March 2026. The ideal candidate should possess strong B2B marketing experience, particularly in lead generation and campaign execution.

Key Responsibilities:

  • Execute multi-channel marketing campaigns across established channels with performance monitoring and data-driven optimisations
  • Develop and execute lead generation strategies for both direct sales and via channel partners (resellers) using data/metrics to drive results
  • Manage partner marketing initiatives and relationships within IT/reseller channel environment, creating partner collateral and sales enablement materials
  • Focus on content creation and lead generation activities, writing executive-level communications for C suite audiences
  • Translate technical cybersecurity benefits into business value propositions for non-technical senior stakeholders
  • Project manage external agency relationships and oversee production of major content pieces
  • Utilise marketing automation and work within Salesforce ecosystem for lead management
  • Create sales enablement materials for internal teams and develop partner-facing sales collateral

Key Skills:

  • Proven experience developing and executing lead generation strategies for both direct sales and via channel partners (resellers)
  • Strong background in B2B Marketing; cyber, tech or channel experience would be a bonus
  • Experience with marketing automation platforms (Active Campaign preferred)
  • Strong ability to use data/metrics to drive marketing results and decision-making
  • LinkedIn advertising platform expertise and campaign optimisation skills
  • Agency management and project coordination experience with technical understanding
  • Detail-oriented with strong organisational skills and comfortable working independently

Salary (Rate): £55,000 yearly

City: Basingstoke

Country: UK

Working Arrangements: remote

IR35 Status: outside IR35

Seniority Level: Mid-Level

Industry: IT

Detailed Description From Employer:

Part Time 3 days per week, 7-month fixed term contract to start in mid/late September, to cover maternity leave. They are looking for someone who can commit until the end of March 2026.

My client is a well-established cybersecurity business specialising in security solutions for mid-sized enterprises. They require someone with strong Lead Generation campaign execution skills from a B2B environment, who can follow the prepared strategy and can work autonomously.

Location: Remote/Basingstoke, England (Remote working available for the right candidate)

THE MARKETING MANAGER'S ROLE RESPONSIBILITIES WILL INCLUDE:

  • Execute multi-channel marketing campaigns across established channels with performance monitoring and data-driven optimisations
  • Develop and execute lead generation strategies for both direct sales and via channel partners (resellers) using data/metrics to drive results
  • Manage partner marketing initiatives and relationships within IT/reseller channel environment, creating partner collateral and sales enablement materials
  • Focus on content creation and lead generation activities, writing executive-level communications for C suite audiences
  • Translate technical cybersecurity benefits into business value propositions for non-technical senior stakeholders
  • Project manage external agency relationships and oversee production of major content pieces
  • Utilise marketing automation and work within Salesforce ecosystem for lead management
  • Create sales enablement materials for internal teams and develop partner-facing sales collateral

THE IDEAL MARKETING MANAGER WILL HAVE:

  • Proven experience developing and executing lead generation strategies for both direct sales and via channel partners (resellers)
  • Strong background in B2B Marketing cyber, tech or channel experience would be a bonus
  • Experience with marketing automation platforms (Active Campaign preferred)
  • Strong ability to use data/metrics to drive marketing results and decision-making
  • LinkedIn advertising platform expertise and campaign optimisation skills
  • Agency management and project coordination experience with technical understanding
  • Detail-oriented with strong organisational skills and comfortable working independently

WHY JOIN THIS BUSINESS AS THEIR MARKETING MANAGER?

  • Established Strategy: Step into a role with clear direction - the marketing strategy is already in place, you'll be executing and optimising proven approaches
  • Agency Support: You'll have the backing of established agency relationships to help deliver on objectives
  • Growing Sector: Work in the exciting and rapidly evolving cybersecurity industry protecting mid-sized enterprises
  • Autonomy & Impact: While following established plans, you'll have the freedom to be reactive to business needs and show initiative when required
  • Handover Period: 2-week handover period to ensure smooth transition and set you up for success

Armstrong Lloyd is a marketing specialist recruitment services provider. We specialise in the B2B space and have a variety of similar jobs available. We offer a personal service that will give you the best possible outcome in the recruitment process.