marketing lead
Posted Today by Randstand (USA)
Negotiable
Outside
Remote
houston, texas (remote)
Summary: The To Go Marketing Lead is responsible for developing and executing marketing strategies aimed at customer acquisition, engagement, and retention. This role encompasses overseeing the entire marketing ecosystem, including campaign strategy, channel execution, and analytics, while ensuring alignment with Sales, Merchandising, and Store Operations. The position is pivotal in translating business objectives into measurable marketing programs.
Key Responsibilities:
- Drive the strategy, execution, and performance of marketing efforts.
- Oversee campaign strategy, channel execution, and analytics.
- Ensure cross-functional alignment with Sales, Merchandising, and Store Operations.
- Translate business objectives into measurable marketing programs.
Key Skills:
- Experience in marketing strategy and execution.
- Strong analytical skills for performance measurement.
- Ability to collaborate across multiple functions.
- Proven track record in customer acquisition and retention.
Salary (Rate): £66.50 hourly
City: Houston
Country: United States
Working Arrangements: remote
IR35 Status: outside IR35
Seniority Level: undetermined
Industry: Marketing
The To Go Marketing Lead drives the strategy, execution, and performance of all marketing efforts to drive customer acquisition, engagement and retention. This role oversees the full marketing ecosystem, including campaign strategy, channel execution, analytics, and cross-functional alignment with Sales, Merchandising, and Store Operations. The position plays a critical role in translating business objectives into measurable marketing programs while buildi