Marketing Director (Fractional)
Posted 5 days ago by The Growth Project
Negotiable
Undetermined
Remote
United Kingdom
Summary: The Marketing Director (Fractional) role is pivotal for a 7-figure UK womenswear brand in a scaling phase, focusing on brand ownership, retention, and e-commerce. The position requires strategic leadership in customer experience beyond advertising, emphasizing brand direction, retention strategies, and e-commerce performance. The ideal candidate will have significant experience in DTC fashion, particularly in contemporary womenswear, and will work remotely 4-5 days a week. This role demands a blend of creative vision and commercial acumen, with a strong emphasis on rebuilding retention and CRM programs.
Key Responsibilities:
- Lead brand and creative direction across all customer touchpoints.
- Manage retention strategies including email, SMS, and loyalty programs.
- Oversee e-commerce performance and product storytelling on-site.
- Rebuild retention and CRM programs from the ground up.
- Elevate brand and creative direction to align with business goals.
Key Skills:
- 5–10 years in senior marketing roles, particularly in DTC fashion or contemporary womenswear.
- Strong understanding of brand strategy and customer experience.
- Proficient in retention metrics such as CVR, AOV, LTV, and retention cohorts.
- Experience with tools like Shopify, Klaviyo, GA4, and Figma.
- Confident decision-maker with a blend of creative and commercial skills.
Salary (Rate): undetermined
City: undetermined
Country: United Kingdom
Working Arrangements: remote
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
Posted by The Growth Project on behalf of our client, a confidential brand hire. Brand name disclosed at first conversation. Remote · 4–5 days per week · Reports to Head of Growth
We're a 7-figure UK womenswear brand in a pivotal scaling phase, and we're looking for a Marketing Director to take full ownership of our brand, retention, and e-commerce function. You'll work alongside our Head of Growth — who leads performance and paid media — and be the strategic lead on everything the customer experiences outside of the ad. The first email. The site. The unboxing. The reason they come back.
What you'll own
- Brand & creative direction. How we show up across every touchpoint — tone, visual language, campaign concepts, seasonal storytelling. You understand that brand isn't a logo on a tote; it's every decision, consistently made.
- Retention (email, SMS, loyalty). Klaviyo flows, campaigns, segmentation, lifecycle. Turning first purchases into second, and second into third.
- E-commerce & site. CVR, product storytelling on-site. Shopify is home.
The first 6 months
Two things matter most in your first half-year: Rebuilding our retention and CRM programme from the ground up. Elevating our brand and creative direction to match where the business is heading. Everything else can wait. These cannot.
You are 5–10 years in senior marketing roles , with a meaningful chunk in DTC fashion or contemporary womenswear . This isn't a transferable-skills hire — the category context matters. Equal parts brand brain and commercial operator. Fluent in CVR, AOV, LTV and retention cohorts; equally able to brief a shoot. A confident decision-maker. We're a lean team, you'll be trusted to lead, not managed to.
Tools you'll live in
- Shopify · Klaviyo · GA4 · Figma · Claude and other AI tools (we're genuinely native here, not "experimenting")
The setup
Fully remote, worldwide Contract / fractional, 4–5 days per week Reports to the Head of Growth Competitive day rate for the right operator
How to apply
Apply via LinkedIn with your CV and answer the screening questions. No cover letter required — we'd rather see the brands you've shaped.