Marketing Director & Founding Member

THE OPPORTUNITY

• Lead commercially grounded marketing and growth strategy for the business and its clients;
• Syntheise research, performance evidence, diagnostic findings and stakeholder insight into clear strategic recommendations;
• Translate audits and diagnostics into prioritised growth opportunities, roadmaps and ongoing client programmes;
• Develop implementation frameworks, plans, KPIs and measurement approaches;
• Direct integrated marketing strategies and campaigns across appropriate channels;
• Provide senior marketing judgement across client diagnostics, strategic reviews and retainers;
• Brief, coordinate and quality-assure specialist marketing resource;
• Build scalable Marketing processes, standards and delivery capability;
• Collaborate effectively across the wider business;
• Support GTM, pitches, proposals and new client opportunities; and
• Use AI, automation and emerging technologies to improve the quality, speed and scalability of marketing strategy and delivery.

WHAT WE'RE LOOKING FOR

• You’ll be an experienced B2B Marketing Director, senior Head of Marketing or senior marketing strategist with strong commercial judgement and client-facing credibility.
• You should be able to combine strategic synthesis with practical delivery, converting complex information into clear commercial narratives, recommendations and implementation plans.

Essential

• Strong B2B marketing and growth strategy capability;
• Evidence of leading marketing strategy through to implementation;
• Strong client-facing, commercial and stakeholder-management skills;
• Ability to brief, direct and quality-assure specialists and contractors;
• Excellent written, analytical and presentation skills; advanced practical proficiency with AI, including Claude, with the ability to use AI to research, synthesise, develop and execute high-quality work at speed without compromising judgement or quality; and
• Comfort operating with ownership and autonomy in an early-stage environment.

Desirable

• Experience developing and leading marketing strategies in a marketing agency, consultancy or other multi-client environment;
• Prior client-side marketing leadership experience; experience spanning both agency/consultancy and client-side environments;
• Experience with performance marketing, growth diagnostics, audits and data-informed strategy; and experience building scalable delivery capability using specialist contractors, AI and automation.

HOW WE WORK

We’re building a lean, entrepreneurial, high-performing and highly accountable business.

We value people who take ownership, move at pace, think commercially and maintain high standards without needing heavy structure or supervision.

Our culture is collaborative, open, honest and respectful.

We expect people to challenge constructively, follow through on commitments, work effectively across functions and use AI and technology intelligently to improve both quality and efficiency.

We believe purpose and profit should go hand in hand.

We want to build a commercially successful business while using marketing, technology and AI responsibly to create positive impact for our clients and the organisations they serve.

FOUNDING MEMBER MODEL

• The initial engagement is as an independent consultant and Founding Member, rather than an employed position.
• Anticipated BAU contribution is typically around 8+ hours per week, flexibly scheduled according to agreed business priorities.
• Agreed BAU contribution accrues towards equity in the whole company under our Founding Member model rather than being paid in cash.
• Contribution is currently recognised at £45 per hour for equity-accrual purposes during the current founding-stage build phase.
• Based on the anticipated contribution level, the Marketing Director could accrue approximately 1–2% equity in the whole company, subject to actual agreed BAU contribution and the terms of the Founding Member model.
• Equity accrual concludes at the end of the founding-stage build phase, when the Founding Member allocation crystallises.
• Separately commissioned client delivery is paid at £45 per hour.
• Paid client hours are expected to increase as the business grows but are not guaranteed.
• Equity accrual stops at break-even, when the Founding Member allocation crystallises.
• Existing Founding Members have built meaningful ownership positions through the same contribution-based model.
• If business growth, role requirements and mutual fit support it, there is a potential pathway into a substantive employed Marketing Director position as the business scales.
• Any future employment arrangement, compensation and share-option participation would be determined at that stage based on the needs and financial position of the business and should not be regarded as guaranteed.