Marketing Data Science Consultant MMM
Posted 1 week ago by 1753168960
Negotiable
Outside
Remote
USA
Summary: The Marketing Data Science Consultant role focuses on leveraging Marketing Mix Modeling (MMM) and machine learning to develop data-driven marketing strategies. The position requires hands-on experience in building and deploying predictive models while translating insights into actionable business strategies. The consultant will work collaboratively across teams to enhance marketing ROI measurement and guide strategic budget decisions. This is a contract position based in the USA, with a remote working arrangement.
Key Responsibilities:
- Develop descriptive and predictive Marketing Mix Models (MMM) to measure incremental impact of marketing and non-marketing efforts.
- Scale modeling solutions across multiple geographies and product categories.
- Integrate diverse data sources and methodologies to enhance marketing ROI measurement.
- Measure both short-term and long-term marketing impact to guide strategic budget decisions.
- Effectively communicate insights to stakeholders, including executives.
- Continuously improve modeling techniques to align with evolving analytical trends.
- Collaborate cross-functionally and contribute to the growth of the analytics team.
Key Skills:
- MS/PhD in Economics, Statistics, Physics, Mathematics, Computer Science, or a related quantitative field.
- 5-10 years of hands-on experience developing and operationalizing MMM and marketing analytics solutions.
- Strong foundation in machine learning algorithms and connecting model outputs to business outcomes.
- Experience with experimentation and causal inference techniques.
- Proven track record in deploying models into production environments.
- Proficiency in Python, R, and SQL.
- Experience with cloud platforms for scalable model training and deployment (e.g., AWS, Google Cloud Platform, Azure).
- Strong communication skills and the ability to convey complex concepts to non-technical stakeholders.
Salary (Rate): undetermined
City: undetermined
Country: USA
Working Arrangements: remote
IR35 Status: outside IR35
Seniority Level: undetermined
Industry: Other
Are you a skilled Marketing Mix Modeling (MMM) expert with a strong background in Machine Learning and model deployment? Join our team as an Adobe Marketing Consultant and play a key role in shaping data-driven marketing strategies!
Location: San Jose, CA
Job Type: Contract
About the Role:
We're looking for a seasoned professional who has hands-on experience with MMM and machine learning engineering someone who can not only build and deploy predictive models but also translate insights into impactful business strategies.
What You ll Do:
Develop descriptive and predictive Marketing Mix Models (MMM) to measure incremental impact of marketing and non-marketing efforts.
Scale modeling solutions across multiple geographies and product categories.
Integrate diverse data sources and methodologies to enhance marketing ROI measurement.
Measure both short-term and long-term marketing impact to guide strategic budget decisions.
Effectively communicate insights to stakeholders, including executives.
Continuously improve modeling techniques to align with evolving analytical trends.
Collaborate cross-functionally and contribute to the growth of the analytics team.
What We re Looking For:
MS/PhD in Economics, Statistics, Physics, Mathematics, Computer Science, or a related quantitative field.
5 10 years of hands-on experience developing and operationalizing MMM and marketing analytics solutions.
Strong foundation in machine learning algorithms and connecting model outputs to business outcomes.
Experience with experimentation and causal inference techniques.
Proven track record in deploying models into production environments.
Proficiency in Python, R, and SQL.
Experience with cloud platforms for scalable model training and deployment (e.g., AWS, Google Cloud Platform, Azure).
Strong communication skills and the ability to convey complex concepts to non-technical stakeholders.