Summary: The Marketing Specialist Contractor will support ZAVA's marketing efforts aimed at Italian-speaking audiences, focusing on developing and executing localized marketing initiatives. This role requires a strong background in content creation, digital marketing, and market research to enhance ZAVA's presence in the Italian market. The contractor will collaborate with various teams to ensure compliance and optimize marketing strategies tailored to patient needs. The position is remote and is expected to last 6-9 months, starting as soon as possible.

Key Responsibilities:

• Conduct market research on trends, patient insights, and competitor activity.
• Assist in defining and implementing localization strategies for Italian-speaking patients.
• Develop and execute localized marketing initiatives to increase brand awareness and patient acquisition.
• Research and refine unique value propositions for Italian-speaking patients.
• Create, adapt, and edit website copy and marketing materials for cultural relevance.
• Optimize content and marketing campaigns for Italian-speaking audiences in collaboration with SEO teams.
• Ensure consistent messaging and brand voice across all materials.
• Ensure compliance with healthcare advertising regulations.

Key Skills:

• 3+ years of experience in digital marketing, content marketing, or localization, preferably in healthcare.
• Strong knowledge of marketing strategies and patient engagement.
• Proven ability to manage multiple marketing and content projects efficiently.
• Understanding of SEO best practices and digital marketing tools.
• Experience managing freelance content creators.
• Native-level Italian and fluency in English, both verbal and written.

Salary (Rate): undetermined

City: undetermined

Country: United Kingdom

Working Arrangements: remote

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Other