Summary: This role is for an AI and Automation Marketing Specialist at a major insurance business, focusing on enhancing marketing capabilities through AI-driven strategies. The position involves designing and implementing marketing strategies across PPC, SEO, and email communications while establishing processes for marketing excellence. The specialist will collaborate with various teams to integrate AI solutions and analyze campaign performance to drive innovation. This pioneering role offers the chance to build a new function within a high-performing, data-driven environment.

Key Responsibilities:

• Develop and execute AI-powered marketing strategies to enhance PPC, SEO, and large-scale email campaigns.
• Implement and optimise automation tools for marketing operations, improving efficiency and effectiveness.
• Collaborate with marketing and technical teams to integrate AI solutions and drive innovation.
• Stay up-to-date with AI trends and technologies, recommending enhancements to maintain a competitive edge.
• Analyze campaign performance, providing data-driven insights and strategic recommendations.

Key Skills:

• Proven experience in AI, automation, and marketing with a focus on PPC, SEO, and large-scale email communications.
• Strong proficiency in marketing automation platforms (Make, N8N, Zapier), AI tools (LLM’s), and analytics software.
• Analytical mindset with a passion for leveraging data to drive marketing success.
• Ability to work independently and collaboratively within a diverse team.
• Ambitious, innovative, and motivated to establish a new function within a major organization.

Salary (Rate): undetermined

City: London Area

Country: United Kingdom

Working Arrangements: remote

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing