Marketing Communications Analyst (Medicare)

Summary: The Marketing Communications Analyst (Medicare) role focuses on supporting marketing and communications initiatives for Aetna Better Health of Illinois Medicaid members. The position involves developing strategies for the HealthChoice Illinois Medicaid program and implementing multi-channel campaigns using Salesforce Marketing Cloud. Collaboration with internal and external teams is essential to achieve measurable goals and enhance member engagement. The role also includes tracking results and serving as a content editor for marketing materials.

Key Responsibilities:

• Support marketing and communications programs for member prospects and existing Medicaid members.
• Develop strategies to promote the HealthChoice Illinois Medicaid program.
• Implement multi-channel automated campaigns in Salesforce Marketing Cloud.
• Collaborate with internal and external teams to implement campaigns and achieve measurable goals.
• Determine market-specific needs to implement tailored programs for member acquisition and retention.
• Help develop and coordinate marketing and communications programs.
• Track and report results to business leaders across the health plan.
• Facilitate the development of project briefs with actionable insights.
• Serve as content editor for all marketing communication materials.

Key Skills:

• 3-5 years of relevant experience in marketing and communications, preferably in healthcare.
• 1-3 years experience with Salesforce Marketing Cloud or other marketing automation platforms.
• Omni-channel marketing experience, focusing on digital and email marketing.
• Proficient in Microsoft Word, Outlook, PowerPoint, Excel, and SharePoint.
• Bachelor's degree or equivalent work experience.

Salary (Rate): undetermined

City: undetermined

Country: USA

Working Arrangements: remote

IR35 Status: outside IR35

Seniority Level: undetermined

Industry: Other