Summary: The Marketing Campaigns Manager for EMEA is responsible for achieving pipeline targets through the design and execution of strategic marketing campaigns. This role involves collaboration with various teams to optimize campaign performance and drive qualified leads to the Sales team. The manager will also analyze campaign results and adjust strategies based on the EMEA market dynamics. Creativity and organization are key as the manager will oversee multiple campaign programs and timelines.

Key Responsibilities:

• Develop quarterly campaign strategies and programs to achieve pipeline goals.
• Work closely with stakeholders and contributors on the Marketing and Sales teams to drive campaign execution and optimization.
• Analyze and understand the state of the EMEA pipeline to adjust campaign strategies accordingly.
• Analyze campaign results against program, lead, and pipeline goals for optimization.
• Drive campaign strategy and program design based on knowledge of the EMEA market.
• Own end-to-end coordination/execution of demand gen campaigns including various channels.
• Develop and manage program timelines and communicate status to stakeholders.
• Directly build email and webinar campaigns in Marketo and other tools.
• Automate and optimize campaigns through Marketo and other channels.
• Manage data with MOps, including segmentation analysis and lead processes.
• Manage external vendors, including program planning, budgeting, and performance.

Key Skills:

• Strong understanding of demand generation and marketing strategies.
• Experience with campaign execution and optimization.
• Proficiency in marketing automation tools, particularly Marketo.
• Ability to analyze data and adjust strategies based on insights.
• Excellent project management and organizational skills.
• Strong communication and collaboration skills with cross-functional teams.
• Knowledge of the EMEA market and customer engagement tactics.
• Experience managing external vendors and budgets.

Salary (Rate): undetermined

City: undetermined

Country: undetermined

Working Arrangements: remote

IR35 Status: outside IR35

Seniority Level: undetermined

Industry: Marketing