Marketing / Business Analytics / Digital Marketing

We are seeking a motivated and analytical Marketing Analyst to join our marketing team. The ideal candidate will be responsible for collecting, analyzing, and interpreting marketing data to evaluate campaign performance, identify market trends, and support business growth strategies. This role involves working with marketing, sales, and business development teams to improve customer engagement, optimize marketing campaigns, and provide data-driven recommendations.

Key Responsibilities

• Collect, organize, and analyze marketing data from various digital and traditional marketing channels.
• Monitor and evaluate marketing campaign performance, including ROI, conversion rates, and customer acquisition costs.
• Prepare marketing performance reports, dashboards, and presentations.
• Conduct market research and competitor analysis to identify industry trends and opportunities.
• Analyze customer behavior, demographics, preferences, and purchasing patterns.
• Track website traffic, social media engagement, and digital marketing performance.
• Assist in developing marketing strategies based on data-driven insights.
• Evaluate SEO, SEM, email marketing, and paid advertising campaign effectiveness.
• Collaborate with sales and marketing teams to improve lead generation and customer retention.
• Perform keyword research and analyze search engine performance.
• Use analytical tools to measure campaign effectiveness and identify areas for improvement.
• Maintain marketing databases and ensure data accuracy.

Required Technical Skills

• Skill Category: Data Analysis, Technologies / Tools: Microsoft Excel, SQL
• Skill Category: Data Visualization, Technologies / Tools: Power BI, Tableau, Looker Studio
• Skill Category: Digital Marketing, Technologies / Tools: Google Ads, Meta Ads
• Skill Category: Web Analytics, Technologies / Tools: Google Analytics 4 (GA4)
• Skill Category: SEO Tools, Technologies / Tools: SEMrush, Ahrefs, Google Search Console
• Skill Category: CRM Platforms, Technologies / Tools: Salesforce, HubSpot
• Skill Category: Marketing Automation, Technologies / Tools: Mailchimp, HubSpot
• Skill Category: Reporting, Technologies / Tools: Marketing Dashboards, KPI Reporting
• Skill Category: Research, Technologies / Tools: Market Research, Competitor Analysis
• Skill Category: Programming, Technologies / Tools: Basic Python (Preferred)

Educational Qualifications

• Bachelor's or Master's degree in Marketing, Business Administration, Business Analytics, Statistics, Economics, Data Analytics, or a related field.
• Entry Level Candidates and entry-level candidates with relevant academic projects, internships, or hands-on marketing analytics experience are encouraged to apply.

Preferred Qualifications

• Understanding of digital marketing concepts and marketing strategies.
• Familiarity with SEO, SEM, PPC, and social media marketing.
• Knowledge of marketing KPIs, ROI, conversion rates, and customer acquisition costs.
• Understanding of customer segmentation and market research.
• Familiarity with Google Analytics and marketing automation platforms.
• Basic knowledge of statistical analysis and data interpretation.
• Exposure to CRM platforms such as Salesforce or HubSpot.
• Familiarity with Agile project management and collaborative workflows.

Key Competencies

• Strong analytical and critical-thinking abilities.
• Data interpretation and problem-solving skills.
• Attention to detail and accuracy.
• Excellent communication and presentation skills.
• Understanding of consumer behavior and market trends.
• Ability to work collaboratively with cross-functional teams.