Marketing Automation Specialist

Description

We are looking for a highly skilled Marketing Automation Specialist to join our team on a long-term remote contract role. In this role, you will play a pivotal part in restoring and optimizing our eCommerce operations following a recent site migration. The ideal candidate will bring deep technical expertise, a proactive approach, and a proven ability to troubleshoot and enhance platform functionality while driving impactful digital marketing initiatives.

Responsibilities:

Serve as the primary expert on the Miva eCommerce platform, handling integrations, licenses, and resolving technical issues stemming from the recent migration.

Diagnose and address critical problems within the checkout process and overall site performance to restore seamless functionality.

Act as a liaison with third-party development teams, ensuring accountability and adherence to platform standards.

Resolve data flow inconsistencies by troubleshooting MailChimp integrations and improving marketing automation processes.

Conduct an audit of SEO performance post-migration, implementing strategies to recover organic search rankings and enhance visibility.

Collaborate with future creative and UX hires to ensure technical and content-based SEO best practices are followed.

Analyze traffic trends and develop actionable strategies to recover and grow site engagement.

Communicate solutions and updates effectively to stakeholders, translating technical challenges into clear insights for non-technical audiences.

Manage relationships with internal teams and external vendors, ensuring alignment and progress toward goals.

Requirements

Minimum of 5 years of experience in Digital Marketing, Marketing Automation, and eCommerce.
Hands-on expertise with the Miva platform is required; experience with Shopify or BigCommerce is a plus.
Strong troubleshooting skills, particularly in resolving issues related to platform migrations, checkout funnels, and data integrations.
Proven knowledge of SEO best practices, including technical and content-driven strategies, with a track record of recovery success.
Proficiency in Google Analytics, Google Tag Manager, Google Ads, and other digital marketing tools.
Ability to hold vendors accountable and perform effectively in high-pressure situations.
Bonus: Familiarity with UX/UI principles to support customer journey enhancements and navigation improvements.

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use.