Marketing Automation Specialist
Posted 1 day ago by Robert Half
Negotiable
Undetermined
Remote
Remote or Hartford, Connecticut
Summary: Robert Half is seeking an Email Marketing / Marketing Automation Specialist to enhance a dynamic marketing team through effective email campaign management and Salesforce Account Engagement (Pardot) execution. This short-term role is suited for individuals with experience in high-volume environments, focusing on precision in building, testing, and deploying campaigns. The position requires collaboration with various teams to optimize campaign performance and audience engagement. Candidates should be adept in HTML/CSS for responsive email design and data management within Salesforce CRM.
Key Responsibilities:
- Build, manage, and execute email campaigns and templates within Salesforce Account Engagement (Pardot).
- Develop responsive email layouts using HTML/CSS to ensure strong rendering across desktop and mobile devices.
- Create and refine email drafts for stakeholder review, incorporating feedback prior to deployment.
- Execute campaigns based on incoming requests within a structured, ticket-driven workflow.
- Manage email assets including images, graphics, and layout formatting.
- Build and maintain audience lists in Pardot, including segmentation based on engagement, demographics, and user data.
- Perform data cleanup and contact management within Salesforce CRM.
- Collaborate with marketing, design, and cross-functional teams to launch targeted campaigns.
- Monitor campaign performance, analyze metrics, and provide insights to optimize future campaigns.
- Support landing page and web updates using HTML/CSS and best practices.
Key Skills:
- Experience with Salesforce Account Engagement (Pardot).
- Proficiency in HTML/CSS for email design.
- Strong understanding of email marketing best practices.
- Ability to manage multiple campaigns in a ticket-driven environment.
- Data management skills within Salesforce CRM.
- Analytical skills to monitor and optimize campaign performance.
- Collaboration skills to work with cross-functional teams.
Salary (Rate): £25.00 hourly
City: Hartford
Country: United States
Working Arrangements: remote
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
Description
Robert Half is looking for an Email Marketing / Marketing Automation Specialist to support a fast-paced marketing team through email campaign production, audience segmentation, and Salesforce Account Engagement (Pardot) execution. This is a short-term opportunity ideal for someone experienced in high-volume, ticket-driven environments who can build, test, and deploy campaigns with precision and efficiency.
Responsibilities
- Build, manage, and execute email campaigns and templates within Salesforce Account Engagement (Pardot).
- Develop responsive email layouts using HTML/CSS to ensure strong rendering across desktop and mobile devices.
- Create and refine email drafts for stakeholder review, incorporating feedback prior to deployment.
- Execute campaigns based on incoming requests within a structured, ticket-driven workflow.
- Manage email assets including images, graphics, and layout formatting.
- Build and maintain audience lists in Pardot, including segmentation based on engagement, demographics, and user data.
- Perform data cleanup and contact management within Salesforce CRM.
- Collaborate with marketing, design, and cross-functional teams to launch targeted campaigns.
- Monitor campaign performance, analyze metrics, and provide insights to optimize future campaigns.
- Support landing page and web updates using HTML/CSS and best practices.
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